KNOXVILLE, TN - Bayliner Boats has been awarded a national Neptune Award for work done for the launch of its new Element XR7. The presentation was made at the recent Miami International Boat Show, announced Bayliner's president, Keith Yunger. The Neptune Awards are sponsored by the Marine Marketers of America and recognize excellence in marketing communications within the marine products category.

"We're excited and honored to have some of our first marketing efforts for this new model recognized at the national level. It's always nice to be recognized, but particularly when it's for a product as innovative as the XR7 ," said Yunger.

The award, was for "Best Web Advertising" - specifically a banner campaign created to tease the launch of Bayliner's new Element XR7 model. Positioning the new model as an evolution of sorts, the creative executions each used a main image the audience could quickly see was anything but evolved; an old brick-style cell phone, denim shorts, sandals worn with socks and out-of-style sunglasses. Each drew a parallel to one of to the boat's key points of difference such as performance, comfort, style and vision, driving home the point this boat was definitely worth a closer look. Click-thorough rates for the campaign were double the the national average for rich media and helped the model gain positive initial awareness among Bayliner's dealers and potential consumers alike. The campaign was created by Bayliner's brand management agency, Pearl Brands.

"Solid, creative marketing is essential to any successful product launch," said Michael Yobe, Brand Manager for Bayliner Boats. "This award further confirms our strategic direction was not only engaging, but effective," he added.

View the campaign at the following links: NOTE: MAY NEED TO COPY TO BROWSER TO WORK PROPERLY

https://www.dropbox.com/s/o3vp7wrp723sc93/Comfort300x250.gif?dl=0
https://www.dropbox.com/s/0uldbcwyjwcvqex/Eyeglasses300x250.gif?dl=0
https://www.dropbox.com/s/u3m5wxamywx0h8j/Performance300x250.gif?dl=0
https://www.dropbox.com/s/29jzkzhrsv1zgiv/Style300x250.gif?dl=0

ABOUT BAYLINER
Headquartered in Knoxville, TN, Bayliner is a recognized global leader in the fiberglass recreational boating industry. Through quality craftsmanship and a diverse product offering, Bayliner strives to make boating an accessible, "So Worth It!" pastime for everyone worldwide.www.bayliner.com. Bayliner is a brand of Brunswick Corporation (NYSE: BC).

ABOUT BRUNSWICK
Headquartered in Lake Forest, Il., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and table tennis.http://www.brunswick.com.

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