Brunswick : Mercury Marine receives 2014 Neptune Award for social media campaign featuring holiday video
February 16, 2015 at 04:15 pm EST
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Mercury Marine received a 2014 Neptune Award for excellence in marine marketing and communications last week at the Miami International Boat Show. It was the third consecutive year Mercury received at least one Neptune Award, presented annually by the Marine Marketers of America.
The 2014 award recognized Mercury's musical holiday E-card distributed to approximately 350,000 consumers, dealers and boat builders. The award was presented Thursday at the annual Industry/Press breakfast at the Miami International Boat Show.
Mercury's win came in the category of Best Social Media Campaign. The video featured a percussionist playing Carol of the Bells on more than a dozen Mercury Vengeance propellers. View it at http://youtu.be/y-Tx5dQfjHw. Also, a "making of the video" can be viewed at http://youtu.be/KADAKUmVA9I.
The video was conceptualized, created and distributed via email and social media by the Mercury Marketing Department.
"For the past several years, Mercury has used traditional mail or email greetings that generally consisted of a holiday photo and well wishes," said Jon Mathews, global director of branding at Mercury. "For 2014, we decided to create and share something more entertaining, yet authentic to the Mercury brand. While concepting the idea, the team came up with the idea to use a Mercury product to make music. A propeller, with its wide range of pitches, was the obvious choice.
"The video itself was entertaining and watchable, and it successfully communicated Mercury's desire to wish our owner, dealer and boatbuilder partners a happy holiday season. Beyond that, due to the shareable and global nature of the video, it transcended beyond our customers in North America and was seen via social media around the globe."
The video message was distributed via YouTube, Facebook, Twitter, Instagram, LinkedIN and Google Plus, resulting in nearly 90,000 impressions. The average rate of engagement was roughly double the average rate of engagement for Mercury-posted content. It also was emailed to all dealers, retailers, boatbuilders, and owners of Mercury engines, as well as all Mercury employees, anglers, guides and suppliers.
About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land 'N Sea marine parts distribution; and Mercury and Quicksilver parts and oils.mercurymarine.com.
For information contact:
Steve Fleming
Communications Director
Mercury Marine
Office: 920-929-5340
Cell: 920-979-7626
Steve.Fleming@mercmarine.com
Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.
BRUNSWICK CORPORATION 
