1 September 2014

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: ( )
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )
An acquisition or disposal of instruments with similar economic effect to qualifying financial
instruments: ( )
An event changing the breakdown of voting rights: ( X ) Other: ( )

3. Full name of person(s) subject to the notification obligation:

Standard Life Investments (Holdings) Limited (parent company) - 4.13%, comprised of Standard Life Investments Limited (4.09%) and Ignis Investment Services Limited (0.04%)

4. Full name of shareholder(s) (if different from 3.):

Vidacos Nominees / HSBC

5. Date of the transaction and date on which the threshold is crossed or reached:


29 August 2014

6. Date on which issuer notified:


1 September 2014

7. Threshold(s) that is/are crossed or reached:

3% (direct holding)

8. Notified details: A: Voting rights attached to shares

Class/type of shares
GI000A0MV757
Situation previous to the triggering transaction
Number of Shares
33,928,439
Number of Voting Rights
33,928,439
Resulting situation after the triggering transaction
Number of shares
Direct
33,937,016
Number of voting rights
Direct
24,215,316
Number of voting rights
Indirect
9,721,700
% of voting rights
Direct
2.949%
2

% of voting rights
Indirect
1.184%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction
Type of financial instrument
-
Expiration date
-
Exercise/ Conversion period
-
Number of voting rights that may be acquired if the instrument is exercised/ converted.
-
% of voting rights
-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction
Type of financial instrument
-
Exercise Price
-
Expiration date
3

-
Exercise/ Conversion period
-
Number of voting rights instrument refers to
-
% of voting rights
Nominal
- Delta
-

Total (A+B+C)

Number of voting rights
33,937,016
% of voting rights
4.132%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

Standard Life Investments (Holdings) Limited (parent company) - 4.13%, comprised of:
Standard Life Investments Limited - 4.09% Ignis Investment Services Limited - 0.04%

Proxy Voting: 10. Name of the proxy holder:

4

-

11. Number of voting rights proxy holder will cease to hold:

-

12. Date on which proxy holder will cease to hold voting rights:

-

13. Additional information:

-

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700
5

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