Cegedim Relationship Management today announced that Aptalis Pharma SAS has deployed Mobile Intelligence? CRM via the cloud, and OneKey?, the world's largest healthcare professional database, to optimize its commercial strategies for its specialty care teams in Germany and France. Aptalis Pharma SAS is a specialty pharmaceutical company that provides innovative, effective therapies for unmet medical needs, including cystic fibrosis and gastrointestinal disorders.

Centralized CRM Governance Increases the Agility of Commercial Strategies

Life Sciences companies are looking for efficiency and effectiveness in the management of their local, regional and global commercial operations platforms.

Cegedim Relationship Management's Mobile Intelligence via the cloud empowers companies with a centralized platform to consolidate interactions, improve governance and enhance strategy execution. Leveraging the latest in cloud-based services, the most flexible system architecture for superior configuration, and rich back-end administration tools, Aptalis can rapidly deploy its distinct commercial strategies from a fully comprehensive, core CRM system in order to promptly adjust to market transitions, and more quickly realize business goals. As part of their comprehensive mobile CRM deployment, Aptalis has also deployed Cegedim Relationship Management's OneKey, the world's largest healthcare professional database.

"We believe Cegedim Relationship Management's highly user-centric mobile platform will allow us to maximize interactions with our key stakeholders," said Jean-Louis Anspach, President, International Specialty Pharmaceuticals, Aptalis Pharma SAS. "Mobile Intelligence will help our organization capture increased value in this rapidly evolving industry."

"We are delighted to expand our relationship with Aptalis through Mobile Intelligence, which affords true mobility and holistic governance from a fully centralized system," said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Our relationship with Aptalis is a testament to our commitment to deliver continued innovation through the most relevant business solutions for the Life Sciences."

Cegedim Relationship Management drives its innovation by continuing to develop ultra-relevant, cloud-based and adaptive solutions to support the flux of the Life Sciences Industry.

About Cegedim Relationship Management:      

Cegedim Relationship Management is the Life Sciences industry's leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company's innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world's most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.cegedim.com/rm.

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About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,100 people in more than 80 countries and generated revenue of ?922 million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: www.cegedim.com

And follow Cegedim on Twitter: @CegedimGroup

Cegedim Relationship Management
Global Communications
Drew BUSTOS, +1 (908) 443.2451
drew.bustos@cegedim.com
or
Cegedim
Media Relations
Aude BALLEYDIER, +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr