By a News Reporter-Staff News Editor at Food Weekly News -- Celsius Holdings, Inc., (OTCQX: CELH) the makers of HYPERLINK "http://www.celsius.com/" nCELSIUS®, the leading global fitness drink, announced that both CEO Gerry David and EVP of Marketing and Sales, Vanessa Walker, will be keynote speakers at BevNET Live, the upcoming industry event, taking place on December 5th and 6th in Los Angeles. BevNET is the leading U.S. beverage industry trade publication, and BevNET Live is their biannual, two-day conference focused on innovation, entrepreneurship, business strategy, and industry trends. The conference is known for bringing together top industry minds, and the selection of CELSIUS' top executives as speakers comes as an incredible honor.
Known in multiple industries as the "turn-around king" due to his leadership and revitalizing results at five companies, Gerry David will speak on The Turn-Around of Celsius Holdings, Inc. Since assuming the position of CELSIUS CEO in 2011, David has worked hard to ensure consistent increases in company sales and revenue, culminating in a recently-announced Q3 earning of 82% growth, including domestic and international revenue. At BevNET Live, David will also be leading a breakout session called Turning Around YOUR Business, opening up more of a hands-on conversation about the topic.
CELSIUS' EVP Sales and Marketing, Vanessa Walker, will expand upon David's topic and talk about the next steps in turning around your business with Scaling Celsius Holdings, Inc. Post Turn-Around. With over twenty years of experience in marketing and branding specifically in the beverage industry, Vanessa Walker is a key player in CELSIUS' current rebranding, which aims to position CELSIUS as a pioneer in the beverage industry. Walker joined the team earlier this year after leading the LaCroix Sparkling Water brand for the past eight years, serving most recently as EVP, Sales and Marketing of the entirely new division formed to support the brand's rapid growth. Prior to her time at LaCroix, Walker worked building brands or revitalizing others, and earlier in her career was a regional buyer beverages/foods at Target Stores.
"We are very excited to be chosen to speak at such a prominent conference in our industry," commented David. "Vanessa and I look forward to sharing our insights and to hearing all of the other compelling speakers as we all work together to continue to bring innovation, growth and healthier options to a fast-growing industry."
CELSIUS studied their consumers closely and strategically repositioned the brand in many different aspects, including the recent repackaging of the core line. The globally updated branding and new motto, "Live Fit," were first previewed at this year's National Association of Convenience Stores (NACS) tradeshow. The new branding aims to position CELSIUS as the U.S. pioneer of fitness drinks, and capitalizes on the brand's unique, proven attributes of accelerating metabolism and burning body fat while providing healthy energy.
Keywords for this news article include: Advertising, Beverage, Business News, Food, Marketing.
Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2016, NewsRx LLC