Forbes Magazine named Celsius Holdings an attractive investment for entrepreneurs as a company that is innovating in the food & beverage industry, specifically in the "fat-burning drinks" category
BOCA RATON, FL / ACCESSWIRE / February 5, 2015 / Celsius Holdings, Inc., (OTC: CELH) the creator and marketer of Celsius(R), the world's first Negative Calorie beverage backed by clinical science, has been identified by Forbes Magazine as a company that entrepreneurs should pay attention to in the food and beverage industry because of its dominance in an emerging industry trend: fat-burning drinks.
Celsius is the world's first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide clean energy and accelerate results of any weight loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium.
Forbes Magazine took notice of Celsius' product, noting that the company has been innovating in this trend for over a decade, selling its research-backed beverages in retailers such as GNC, Vitamin Shoppe, major grocery stores, Amazon and 24 Hour Fitness. Celsius pioneered the first and only calorie burning drink to meet the growing demand from consumers for more functional beverages in the fat-burning and weight loss arena.
"We are proud to be recognized as an innovator in this space as we produced, and maintain, having the first and only clinically proven negative calorie and fat-burning beverage," said Gerry David, CEO. "Our extensive growth on a global basis confirms the point made in the Forbes article regarding the trend and its appeal to industry entrepreneurs, which continues to fuel us in our research and endeavors as we continue to develop as a brand providing consumers a partner in their weight loss efforts."
With larger brands now dedicating efforts to develop similar products, Celsius views this as a positive sign resulting from their first-to-adopt mindset regarding the trend. Some of Celsius' key company member's signal their standing in the industry, including investor Carl DeSantis, founder of Rexall-Sundown, and original Shark Tank member Kevin Harrington, a member of the Celsius Board of Directors. Celsius hopes to continue increasing its presence in the category and believes involving key businesspeople as it does now will propel their brand forward as the industry develops further.
Celsius is powered by the scientifically tested calorie-burning MetaPlus(R) formula that is clinically shown to help consumers burn an additional 100 calories per serving, boost metabolism and experience 93% greater fat loss and healthy energy. Celsius' scientific studies have also proven to accelerate transformation results along with any weight loss plan.
The Forbes article can be found at the following link: www.forbes.com/sites/caroltice/2015/01/30/why-entrepreneurs-are-betting-on-these-10-emerging-food-trends
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius(R) negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.
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SOURCE: Celsius Holdings, Inc.