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Celsius Holdings, Inc. : Celsius Partners With NASCAR Racing TriStar Motorsports for the 2014 Nationwide Series

02/14/2014 | 07:01am US/Eastern

BOCA RATON, Fla., Feb. 14, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first and only negative calorie drink backed by clinical science, is proud to announce their partnership with TriStar Motorsports for the 2014 NASCAR Nationwide Series season. Celsius will be the Official Energy Drink of TriStar Motorsports and an associate sponsor on the No.10, No.14, No.44 and No.91 TriStar Motorsports Toyota Camrys this season.

"We are happy to have Celsius Energy Drinks on board the TriStar Motorsports Toyota Camrys for the 2014 NASCAR season," said Mark Smith, Owner of TriStar Motorsports. "We look forward to having Celsius Energy Drinks on hand each weekend."

"Our partnership with TriStar Motorsports for the 2014 NASCAR Nationwide Series will provide Celsius an exciting platform to build our one of a kind negative calorie beverage brand with the loyal NASCAR base of fans," said Gerry David, CEO of Celsius Holdings. "For more than two decades, Mark Smith and TriStar Motorsports have delivered winners and we are proud to be associated with their team."

Celsius will be on hand each weekend to help boost the TriStar Motorsports drivers and crew. TriStar Motorsports will be able to enjoy the great taste of a healthy energy drink while burning calories.

Celsius Energy Drinks are a healthy alternative to your everyday energy drink. Celsius is now distributed on 5 continents.

About TriStar Motorsports NC, LLC:

TriStar Motorsports NC, LLC currently fields Toyota Camrys in the NASCAR Nationwide Series for Mike Bliss, Jeff Green, Will Kimmel, Blake Koch, Hal Martin, Eric McClure and David Starr. Located in Mooresville, North Carolina, TriStar Motorsports has competed in NASCAR's Sprint Cup and Nationwide Series since 1989; fielding cars for some of NASCAR's premier drivers including Bobby Hamilton, Jason Leffler, Kevin Lepage, Phil Parsons, Tony Raines, Greg Sacks, Reed Sorenson, Dick Trickle and others. For more information about TriStar Motorsports, please visit, like us on Facebook and follow us on Twitter.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Other OTC:CELH.PK) markets Celsius®, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information, please visit

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

CONTACT: Media Contact:
         5W Public Relations
         (646) 430-5146
         Anna Brodetsky

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Source: Celsius Holdings

2014 GlobeNewswire, Inc.

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