Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  OTC Bulletin Board  >  Celsius Holdings, Inc.    CELH

News SummaryMost relevantAll newsSector newsTweets 
The feature you requested does not exist. However, we suggest the following feature:

Celsius Holdings, Inc. : CELSIUS(R) is Packing HEAT

share with twitter share with LinkedIn share with facebook
share via e-mail
04/18/2017 | 02:02pm CEST

CELSIUS Holdings, Inc. Expands Fitness Drink Portfolio

BOCA RATON, FL / ACCESSWIRE / April 18, 2017 / Celsius Holdings, Inc. (OTCQX: CELH), the makers of CELSIUS®, the leading global fitness drink, today announced the launch of the second line in the product portfolio, HEAT?. This new trainer's grade line launches throughout the second quarter of 2017. HEAT? customers include national fitness channel distributors, major club chains, and local studios. The HEAT? brand will retail nationwide at the Vitamin Shoppe® retail stores and will also be available on the Vitamin Shoppe® website for shipment throughout the U.S.

Image: https://www.accesswire.com/uploads/CELSIUSapr18.jpg

Like flagship brand CELSIUS®, HEAT? is also a dietary supplement which contains the same proprietary thermogenic formula, proven to accelerate metabolism, boost energy and accelerate calorie and fat burn when combined with exercise. In addition to the CELSIUS® formula, HEAT? provides a supercharged workout via 300 mg of caffeine and 2,000 mg of L-Citrulline. Designed for consumers looking to optimize their training results, HEAT? is targeting athletic trainers, body builders, military personnel, and endurance athletes.

Launching in three flavors, Inferno Punch, Blueberry Pomegranate, and Cherry Lime, HEAT? debuts in a 16 ounce can, an increase from the current 12 ounce original and natural CELSIUS® cans. HEAT? borrows equity from the newly rebranded "C" and its degree symbol in a move to gain instant credibility with current CELSIUS® customers and consumers. Flagship CELSIUS® is expanding at twice the rate of leading competitors according to SPINS data (52 weeks ending 1.22.2017), and the company attributes the success of its current and natural line extensions to the brand's loyal consumers who desire to live fit. Adding HEAT? to the roster, along with the March 2017 launch of the natural line extension, allows CELSIUS® to shelve more flavors and SKUs within the channels with the fastest growing health and fitness oriented group of consumers.

"HEAT? is a great tasting addition to the CELSIUS® portfolio and a welcomed addition to our fans in the fitness community," said CFO and interim CEO, John Fieldly. "As we build a larger portfolio for CELSIUS® brands, the second line, HEAT?, allows for future revenue streams within the growing fitness and alternative channels of trade."

Vanessa Walker, EVP of Sales and Marketing, and Jon McKillop, VP Alternate Channels, worked together to develop the brand and spoke of the strategy behind HEAT?, "The aim of HEAT? is to expand the recognition of the CELSIUS® brand franchise with a different segment within the fitness arena," Walker explained. "The frequent gym member or trainer uses supplements and pre-workout products, so HEAT? was the next evolution for the brand and a natural fit for the channel. Our distributors and the club owners are all very excited and supportive of the 16oz HEAT? launch," cites Jon McKillop, who calls directly on the largest distributors in the fitness and vitamin specialty channels. Walker also mentioned, "Our "C" logo mark is becoming recognized for its slogan that speaks to the CELSIUS® brand's functionality, 'Delicious that Delivers'."

For additional information, please visit www.CELSIUSHEAT.com and for all press inquiries and product samples, please contact John Filizzola at [email protected].

Investor Relations Contact:

Hayden IR
Cameron Donahue, Partner
(651) 653-1854
[email protected]

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCQX: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Celsius Holdings, Inc., has a corporate mission to become the global leader of a branded portfolio which is proprietary, clinically proven or innovative in its category, and offers significant health benefits.

CELSIUS®' original line comes in seven delicious sparkling and non-carbonated flavors, and in multi-count powder packets. CELSIUS®' new natural line, is also available in six refreshing flavors: three sparkling - grapefruit, cucumber lime, orange pomegranate and three non-carbonated - pineapple coconut, watermelon berry and strawberries & cream.

CELSIUS® has no preservatives, no aspartame, no high fructose corn syrup, is non-gmo, with no artificial flavors or colors, and is very low in sodium. The CELSIUS® line of products is kosher and vegan certified, soy, gluten, and sugar free. The natural line is also naturally caffeinated and naturally sweetened as well. The first university study of the science underlying CELSIUS® products was conducted in 2005, and additional studies from the University of Oklahoma were conducted over the next five years. All studies were published in peer-reviewed journals and validate the unique benefits CELSIUS® provides to the consumer.

SOURCE: Celsius Holdings, Inc.

© Accesswire 2017
share with twitter share with LinkedIn share with facebook
share via e-mail
03/30 CELSIUS HOLDINGS, INC. : Regulation FD Disclosure, Financial Statements and Exhi..
03/30 CELSIUS : Management's Discussion and Analysis of Financial Condition and Result..
03/21 CELSIUS HOLDINGS, INC. : to Release Fourth Quarter 2016 Financial Results on Thu..
03/17 CELSIUS : Boca Raton energy drink maker Celsius raises another $15 million
03/14 CELSIUS HOLDINGS, INC. (OTCMKTS : CELH) Files An 8-K Unregistered Sales of Equit..
03/14 CELSIUS HOLDINGS, INC. : Unregistered Sale of Equity Securities, Financial State..
02/28 CELSIUS HOLDINGS, INC. : CELSIUS(R) Launches Line Extension for Natural Channel
02/27 CELSIUS HOLDINGS, INC. (OTCMKTS : CELH) Files An 8-K Departure of Directors or C..
02/27 CELSIUS HOLDINGS, INC. : Change in Directors or Principal Officers, Financial St..
More news
Sector news : Pharmaceuticals - NEC
04/28DJBRISTOL MYERS SQUIBB : China Approves Bristol-Myers Dual-Drug Hepatitis C Treatm..
04/28DJBRISTOL MYERS SQUIBB : China Approves Bristol-Myers Squibb's Dual-Drug Hepatitis..
04/28 REGENERON PHARMACEUTICALS : Sanofi beats profit forecasts, upbeat on prospects f..
04/28DJSanofi 1st-Quarter Net Profit Rises on Sale of Animal-Health Unit
04/27DJASTRAZENECA : Faces Shareholder Uprising Over Changes to Executive Award
More sector news : Pharmaceuticals - NEC
News from SeekingAlpha
03/30 Celsius Holdings reports Q4 results
03/08 Unprecedented Insider Buying In The Shares Of Celsius Holdings Begs The Quest..
02/01 INSIDERINSIGHTS.COM DAILY ROUND UP 1 : Celh, opk, glv, agc
01/19 INSIDERINSIGHTS.COM DAILY ROUND UP 1 : Celh, tpre, virt, nick
John Fieldly President, Chief Executive & Financial Officer
William H. Milmoe Co-Chairman
Tim Leissner Co-Chairman
Thomas E. Lynch Independent Director
Kevin Harrington Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
JOHNSON & JOHNSON7.17%334 714
ROCHE HOLDING LTD.11.91%225 722
NOVARTIS AG3.31%202 360
PFIZER INC.4.43%201 998
MERCK & CO., INC.5.88%170 880
More Results