Leading Healthy Energy Drink Will be Showcased at THE Party at NACS - VIP industry event sponsored by Celsius and headlined by its Brand Ambassador and Multi-Platinum Recording Artist Flo Rida

BOCA RATON, FL / ACCESSWIRE / October 6, 2015 / Celsius Holdings, Inc. (PINKSHEETS: CELH), the creator and marketer of Celsius(R), the world's first and only negative calorie, healthy energy drink backed by clinical science, will exhibit at the National Association of Convenience Stores Show (NACS) in booth #2663 from October 12-14th at the Las Vegas Convention Center in Las Vegas, Nevada, which attracts buyers from 62 Counties.

Celsius is proud to be the presenting sponsor of Flo Rida's concert during "THE Party at NACS," on October 13th, with D3M licensing company, as the associate sponsor. THE Party at NACS will be held at The Joint in the Hard Rock Las Vegas from 7:00PM to midnight, and will help raise proceeds for Multiple System Atrophy, a fatal degenerative neurological disorder. The company will play a key role at NACS showcasing its line of unique negative calorie healthy energy drinks that burn 100 calories or more. Celsius will be featured in the Cool New Products Showcase and product sampling will be available at the company booth as well as multiple locations during the event.

"With record back-to-back revenue years, the demand for Celsius is rapidly expanding in the C-store channel. As the number one buying show globally for the convenience industry, we're excited to share Celsius with new retailers, wholesalers and analysts alike at this year's NACS Show in Las Vegas," said Gerry David, CEO of Celsius Holdings. "NACS provides Celsius an excellent opportunity to feature our brand to the convenience store channel. We look forward to building more relationships, increasing distribution and sales, and ultimately continuing to grow the Celsius brand."

Gerry David, CEO of Celsius Holdings, will be in attendance at NACS to speak with buyers and media starting at 12pm on October 12th. Celsius brand ambassador and multi-platinum recording artist Flo Rida will also be at the Celsius booth on October 13th from 1pm to 3pm to sign autographs and promote Celsius' healthy product line.

Leading up to the Party, attendees who stop by the Celsius booth on October 12th and 13th during the hours of 11:30am - 5:30pm, can enter into a business-card-drawing for a chance to win tickets to the concert and to the VIP meet-and-greet with Flo Rida. In addition, Celsius will also host ticket giveaways via Twitter, asking attendees to enter by posting a photo of Celsius at the show, tagging @CelsiusOfficial, and using the hashtag #CelsiusatNACS. Concert winners will be selected and announced every two hours at the booth and on Twitter.

Celsius is the choice of the health conscious consumer and is available in five delicious flavors including Sparkling Orange, Sparkling Cola, Sparkling Wild Berry, Peach Mango Green Tea and Raspberry Acai Green Tea, and as well as its Flo Fusion On-the-Go Sticks in Wild Berry and Orange.

Celsius is the world's first negative calorie, healthy energy and fat-burning, drink. Backed by multiple university studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provide lasting clean energy. Celsius is available in a variety of delicious flavors, is certified gluten-free, contains no sugar, no high fructose corn syrup, no aspartame, and no preservatives, flavors or colors, and is low in sodium.

For more information on the brand and its products, please visit: www.celsius.com

About Celsius Holdings, Inc.

Celsius Holdings Inc. (PINKSHEETS: CELH) is a science-based functional beverage company, founded in April 2004 Celsius is the world's first negative calorie, healthy energy and fat-burning, drink. Backed by multiple university studies, drinking Celsius before exercise has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide healthy, clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no gluten, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. The first university study was conducted in 2005. Five additional studies from the University of Oklahoma were conducted over the next five years. All six studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About D3M Licensing Group

D3M Licensing Group (D3M) provides end to end solutions for brands and talent looking to break through the clutter and successfully grow their business. The company's unique 360-degree approach to licensing and endorsements offers clients support through every stage of brand extension, from product development and manufacturing, to marketing and brand building, to securing distribution and facilitating sell-through. D3M is managed by an entrepreneurial executive team that brings 20 plus years of experience in all aspects of licensing, from both sides of the aisle. Their expertise covers wholesaling and manufacturing across toys and video games, apparel and accessories, software and hardware development, and TV production. D3M principals have successfully developed products and brands for companies such as Hasbro, Mattel, Sony, Microsoft, Nintendo, Disney, Marvel Entertainment, Nickelodeon, HSN, QVC and the NFL. For more information, please visit: www.D3Mgroup.com

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Media Contact:

5W Public Relations
Celsius@5wpr.com
(212) 999-5585

SOURCE: Celsius Holdings Inc.