China Evergrande : 2016.08.03Evergrande Sea Venice sold 2.8...

The Evergrande Sea Venice that shocked the whole nation 4 years ago comesback! Located in the north shore of Shanghai, the Phase Three of Evergrande SeaVenice was opened on July 30th, which attracted over 10,000 buyers from themajor cities in East China and overseas at the crowded scene. It's learned thatthe total sales of the project reached 2.83 billion on that day, with more than4000 apartments sold, which was another sales miracle in the Yangtze RiverDelta property market since Evergrande Sew Venice was firstly opened in July 2012.

Tens of thousands rush to purchase apartments, where Evergrande miraclereappeared once again

It's learned that three product categories of SeaView High Floors, Sea Shore Villas and Sea Vicinity Villas were introduced inthe Phase Three of Evergrande Sea Venice, and the prices at the opening quotationwere awesome - 20% discount on the opening day, the Sea View High Floors of about51-140 square meters cost only at least 480 thousand RMB in total and only 960thousand RMB in total for the Sea Shore Villas of about 128-193 square meters, bothof which were freely supplemented with refined decoration worth about 2500 Yuanper square meter at market price.

Before 7 a.m. on July 30th, the house purchasersthroughout the country came to the scene one after the other and were directlypicked up by more than 200 coaches uniformly arranged by Evergrande, and it's roughlyestimated that a total of over 10,000 buyers entered the unusually crowded site.

The lucky customers counted every minute and secondas they entered the inner field for apartment selection and would decide on thehouses they fancied as fast as possible, due to the large number ofreservation. The numbers broadcast live on the screen at the outer fieldconstantly scrolled and the sales volume exceeded 1 billion RMB in just threehours or so, and the red lines were shown on the notice board for houseinformation as the selection of apartments almost came to an end until 5:00p.m. when the 4,000 apartments were sold out, with the total turnover of 2.83billion RMB.

Enormous potential laid the industry benchmark

Evergrande Sea Venice made a shocking record of 2billion RMB for a single day at its first opening 4 years ago, which laid thebenchmark for the market of living and resort complex in the East China.

The reasons for another opening success of thePhase Three were comprehensive in the view of the industry insiders: firstly,Evergrande has its corporate strength and brand appeal as well as succeeding inits product orientation and marketing strategies; secondly, the project itselfhas developed into maturity after the long-term growth and has gained morehighlighted advantages; thirdly, the supporting facilities have beenincreasingly perfected for such kind of residential buildings that combineliving and resort, which represent great potential in the future development. Inaddition, big chances of increase in value are expected for the planneddevelopment in the surrounding areas of the project.