China Evergrande : 2017.08.28Evergrande launches children world and will create top-level theme park in the w...

On August 27th, Evergrande tourism group held 'Evergrande children world' press conference at Guangzhou Evergrande center. Xia Haijun, Vice Chairman of Evergrande Group board and CEO, Xiao En, Executive Vice President of Evergrande Group and CEO of Evergrande Tourism Group, He Miaoling and Shi Junping, Vice CEO of Evergrande Group, and other Evergrande senior leaders attended the conference.

Evergrande Tourism Group Chairman Xiao En said, Evergrande children world was the sole global 'indoor, all-weather and all-season' large theme park for children aged 2-15, with core content of Chinese culture, history, and story. It combined Chinese cultural essence with the world civilization, and adopted world's most mature, popular, and the top amusement facilities equipment and technology, so as to create the world's largest and highest class, world top fairy tale theme park. Evergrande children world, as a competitive product of Evergrande cultural tourism, distributes around China and walks toward the world.

Statistics show that each of Evergrande children worlds was designed to have 33 large-scale amusement projects, much higher than other top theme parks. Reporters learned that, Disney usually only had 18-22 large amusement items, and the scale of Evergrande children world was 1.5 times larger than Disney, apparently beyond the world classic Disney.

It was introduced that Evergrande children world was designed by 325 big designers from world top design institutes such as American Ideattack, ITEC, and Australian Sanderson, etc. Now all has been completed. In addition, all large-scale amusement facilities of Evergrande children world were produced by the world top amusement equipment suppliers, such as Holland VEKOMA, Italy ZAMPERLA, German HUSS, and so on. Now, orders and payment have been completed.

In the 'Splendid China' theme area, Ever Since the Great Creation, Chang e Flying to The Moon, Nezha Conquers the Dragon King, Lotus Lamp, Legend of Chinese Titans, Eight Fairies, Battle of Red Cliffs and many other Chinese classic cultural elements were integrated into amusement projects creatively. In this way, children can not only experience amusement, but also enjoy the unique charm of Chinese culture. Insiders said: 'Evergrande children world was in combination with traditional Chinese civilization and the top amusement science and technology, which could be described as edutainment.'

'Magic Western Europe', 'mysterious ancient country', 'exploration of South America', 'wandering the sea' and 'cross the space' theme areas, plus 'splendid China' area together constitute six theme areas with profound culture. Insiders thought that this creative pattern just filled the blank of theme park in the market, and was sure to obtain self-identity and pursuit, becoming Chinese national brand that is known all over the world.

It was introduced that Evergrande would distribute 15 Evergrande children world projects, which would be completed and open in the next 2-5 years one after another. Each Evergrande children world would radiate radius of 500 kilometers, 80 million people, with annual tourist volume of 15 to 20 million passengers and mobilization of tourism consumption over 20 billion yuan.

The State Council of '13th Five-Year' Tourism Development Plan proposed to create a batch of brand theme park with distinctive characteristics, high quality and good reputation, promoting international development of domestic theme park. Highly conforming to the national industrial policy, Evergrande children world would fill the gaps in domestic market and mobilize tourist consumption, while it was expected to walk toward the world in 3-5 years, becoming a bright visiting card in the global cultural tourism territory.