MOUNTAIN VIEW, Calif., March 26, 2014 /PRNewswire/ -- Luckity.com, which offers groundbreaking online cash bingo games, announces that its players have won more than $275,000 in the New Year!

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Bingo has experienced a massive resurgence in popularity, with millions of players flocking to their local bingo halls and playing with friends online via Facebook and mobile apps. Many bingo fans have discovered that Luckity.com enables them to win real cash prizes hundreds of times every day.

Luckity.com's cash prizes and winners are determined by the outcomes of live horse races taking place worldwide. Each cash bingo card purchased is randomly assigned to a particular horse in a specific race. When the horse wins, the associated bingo card provides a winning bingo pattern experience and awards the applicable cash prize. Luckity Bingo not only plays like traditional bingo games, but it also awards exciting cash prizes that other online bingo games can't.

"Millions of Americans already enjoy playing Bingo, and we're thrilled to provide a new level of excitement to the beloved game by offering cash prizes in a legal, safe, and secure online experience," says Eric Hartness, Vice President of Marketing at Luckity. "Understanding horse racing isn't necessary to play and win big at Luckity.com. However, basing the outcome on real horse races certainly makes Luckity.com bingo thrilling and can increase the chance of winning as well as the size of cash prizes. Because it's horse racing, Luckity.com's bingo games can result in huge cash payouts when the long-shots win."

Players play Luckity.com Bingo Games by purchasing Bingo Game Packs. Each Bingo Game Pack includes several bingo games with multiple ways to win big money prizes:


    --  A "Cash Bingo game" that pays cash prizes based on the winning horses in
        the associated horse races
    --  Two or more Clover Bingo games where players can win Clovers. The more
        Clovers a player wins, the more entries they can receive for the Weekly
        Cash Giveaway
    --  Additional  bonus entries into the Weekly Cash Giveaway

Players may also play along with Cash Bingo games for free through free Clover Game Packs that give players the opportunity to experience the games and win Clovers that can be entered into the Weekly Cash Giveaways.

"The potential for big cash prizes is at the heart of Luckity.com. Since Luckity Bingo cash prizes are determined by the outcomes of live horse races, Luckity.com returns approximately 80% of the total play as cash prizes to winning players. As a point of reference, lotteries typically pay back only 60-70%," Hartness explains. "Luckity Bingo also provides a better chance of winning than playing in most bingo halls and casinos because the number of potential winning cards in a Luckity bingo game is limited to the number of horses in the race rather than the hundreds or thousands of cards in bingo hall or casino games. More importantly, there can be and often are multiple winners in Luckity Bingo."

Luckity operates legally under the Federal Interstate Horse Racing Act and is licensed by the Oregon Racing Commission. Federal and state laws require Luckity to verify a player's age and residence. Member data is fully encrypted with VeriSign by Norton, ensuring personal information is safe and secure.

ABOUT CHURCHILL DOWNS
 Churchill Downs Incorporated (CDI) (NASDAQ: CHDN), headquartered in Louisville, Ky., owns and operates the world-renowned Churchill Downs Racetrack, home of the Kentucky Derby and Kentucky Oaks, as well as racetrack and casino operations and a poker room in Miami Gardens, Fla.; racetrack, casino and video poker operations in New Orleans, La.; racetrack operations in Arlington Heights, Ill.; a casino resort in Greenville, Miss.; a casino hotel in Vicksburg, Miss.; a casino in Oxford, Maine; and a 50 percent owned joint venture, Miami Valley Gaming and Racing LLC, in southwest Ohio. CDI also owns the country's premier online wagering company, TwinSpires.com; the totalisator company, United Tote; Luckity.com, offering real-money Bingo online for a chance to win cash prizes; Bluff Media, an Atlanta-based multimedia poker company; and a collection of racing-related telecommunications and data companies. Additional information about CDI can be found online at www.churchilldownsincorporated.com.

ABOUT LUCKITY
 Luckity, or Luckity.com is an online cash bingo site. It is part of the historic and trusted Churchill Downs family and the only legal website in the U.S. that offers bingo players a chance to win real cash prizes hundreds of times every day. Luckity.com is operated by Churchill Downs Interactive, a division of CDI. Churchill Downs Interactive also operates TwinSpires.com, the official online wagering site of the Kentucky Derby. Luckity.com and Twinspires.com are licensed by the Oregon Racing Commission.

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SOURCE Luckity.com