Coach is not dead.
Oh, wait. Yes it is.
So either chuck all your bags and accessories or keep them for nostalgia's sake.
Because it's the end of an era over at Coach Inc., reports The New York Times.
Say hello to Tapestry.
On Wednesday, the accessible-luxury group that owns Coach, Stuart Weitzman and Kate Spade made the shocking announcement that the brand was changing its name.
"It's a wonderful metaphor for what we believe in, which is individual threads of different colors all working together to create a picture," said Victor Luis, the chief executive.
The new name works, says Luis, because it "wasn't too corporate-y or made up, that was easy for everyone to understand."
The name change officially goes into effect Oct. 31. Halloween -- not April Fool's Day. So don't bother searching for "Coach" after that, unless you are looking for scandals like Chris Foerster (who resigned from the Miami Dolphins after a damning video of him surfaced).
The Times adds that Tapestry will trade on the New York Stock Exchange under the symbol TPR, so don't bother looking for COH anymore.
Founded in a NYC in 1941, Coach used to be one of the hottest tickets around but lost its luster in fashion circles in recent years.
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