Great Wolf Resorts, Inc.® (NASDAQ: WOLF), North America's largest family of indoor waterpark resorts, today announced a five-year partnership with The Coca-Cola Company (NYSE: KO) which makes Coca-Cola the "Official Beverage Partner" of its ten Great Wolf Lodge® locations throughout the United States. The agreement, inked earlier this year, outlines a combination of product offerings, promotions, and sponsorship opportunities designed to maximize marketing collaboration and purchasing value.

"We're honored to have this brand-to-brand alliance with an American icon and the number one soft drink in the world," said Tim Black, executive vice president of Great Wolf Resorts. "It's refreshing to know that our partnership ensures that we're not only able to anticipate our guests' wide range of beverage needs, but also have access to the company's breakthrough product innovation and powerful marketing capabilities."

Coca-Cola fountain beverages are now available to Great Wolf Lodge guests in all resort restaurants, mobile distribution units and vending areas, including Coca-Cola®, Diet Coke®, Sprite®, and Coke ZeroTM, as well as various bottled sodas, water and energy drinks. In addition, Great Wolf Resorts will pilot Coca-Cola Freestyle®: sleek, stylish, new touch screen fountain machines that offers unprecedented choice, enabling consumers to select from more than 100 regular and low-calorie branded beverages - including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The partnership also calls for the development of various marketing and promotional programs between the two companies, including Great Wolf Resorts' participation in the company's "My Coke Rewards," the world's largest customer loyalty program.

"Coca-Cola Refreshments is excited about our new partnership with Great Wolf Resorts," said Roy Jackson, central zone vice president for Coca-Cola. "We look forward to our long term relationship, and to providing our wide variety of beverages to their guests."

Other well-known brand products available at Great Wolf Resorts include Dunkin' Donuts, Splashers, Enterprise Rent-A-Car, Starbucks, Pizza Hut, Nestlé USA's Edy's, Dreyers, and Toll House brands, National Geographic Entertainment, and Bank of America.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America's largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns, licenses and/or operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.

The company's resorts are family-oriented destination facilities that generally feature 300 to 600 rooms and a large indoor entertainment area measuring 40,000 to 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities. The company's consolidated subsidiary, Creative Kingdoms, LLC, is a developer and operator of technology-based, interactive quest adventure experiences such as MagiQuest®.

Additional information may be found on the company's Web site at www.greatwolf.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Great Wolf Resorts, Inc.
Steve Shattuck, 608-661-4700
sshattuck@greatwolf.com
or
Coca-Cola North America
Scott Williamson, 404-676-3288
swilliamson@na.ko.com