Media Release

24 October 2016

'Mount Franklin' launches new summer campaign - Hydration for any Situation

'Mount Franklin' has just released a new summer campaign, focusing on favourite summer moments Australians love - a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year 'The Nation's Hydration' and continues the light-hearted, quirky tone - this time having a little fun with rhyme.

The campaign aims to capture Aussies when they're out and about. At the centre of the campaign are three digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touchpoints include radio, social and in-store.

Mount Franklin/Water Marketing Manager, Anne Joly said, "We are thrilled with the strong results The Nation's Hydration campaign has generated for Mount Franklin. This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide Hydration for any Situation."

Corey Chalmers, Joint ECD of Saatchi & Saatchi said, "After successfully introducing 'Mount Franklin' as 'The Nation's Hydration' last year, it's been great fun extending this into the Summer campaign. It's so refreshing to have a client who's prepared to inject a good dose of humour into this category."

Watch the 15" clips here:

'Mount Franklin' Perspiration Hydration 15" Video

'Mount Franklin' Flirtation Hydration 15" Video

'Mount Franklin' Vacation Hydration 15" Video

Media contacts:

Coca-Cola Amatil: Saatchi & Saatchi

Patrick Low Isobel Kerr-Newell

+61 447 121 838 +64 27 886 0140

Patrick.low@ccamatil.comisobel.kerr@saachi.co.nz

Images: Notes to editors

Images: Download the media pack here, which includes a selection of out of home creative and video thumbnail images.

Credits

CCA Australia - Mount Franklin Water Victoria Fraser - Group Marketing Manager Anne Joly - Marketing Manager

Kara Morrow - Senior Brand Manager Vince Lichaa - Brand Activation Manager Bec Lucas - Assistant Brand Manager

Creative Agency: Saatchi & Saatchi New Zealand

Corey Chalmers - Executive Creative Director

Jordan Sky, Bob Moore & Antony Wilson - Copywriters Jane Oak - Head of Content

Nick Bulmer - Business Director David McIndoe - Head of Planning Gina Williams - Strategist

Patrick Hancock - Senior Account Director Becky Kusel - Senior Account Manager Tomas Cottle - Motion GFX

Rob Flynn - Head of Design

Production: JUNGLE Production Co

Director - Steven Saussey Executive Producer - Nick Simkins

NZ Executive Producer - Yolande Dewey Australian Producer - Sarah Nichols DOP - Russell Boyd

VFX - Creature / Lakshman Anandanayagam

Franklin Road

Shane Taipari - Sound Designer

The Kitchen Creative

Simon Lekias - Photographer Zabrina Wong - Producer Cream Studios - Retouchers Capturelab - Retouchers

CCA - Coca-Cola Amatil Ltd. published this content on 24 October 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 24 October 2016 07:27:05 UTC.

Original documenthttps://www.ccamatil.com/-/media/Cca/Corporate/Files/Media-Releases/2016/161024-Media-Release-Mount-Franklin-launches-hydration-for-any-situation.ashx

Public permalinkhttp://www.publicnow.com/view/AEAE629B226D805C73344E2FE574F4B16F034CFE