Media Release
24 October 2016
'Mount Franklin' launches new summer campaign - Hydration for any Situation'Mount Franklin' has just released a new summer campaign, focusing on favourite summer moments Australians love - a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year 'The Nation's Hydration' and continues the light-hearted, quirky tone - this time having a little fun with rhyme.
The campaign aims to capture Aussies when they're out and about. At the centre of the campaign are three digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touchpoints include radio, social and in-store.
Mount Franklin/Water Marketing Manager, Anne Joly said, "We are thrilled with the strong results The Nation's Hydration campaign has generated for Mount Franklin. This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide Hydration for any Situation."
Corey Chalmers, Joint ECD of Saatchi & Saatchi said, "After successfully introducing 'Mount Franklin' as 'The Nation's Hydration' last year, it's been great fun extending this into the Summer campaign. It's so refreshing to have a client who's prepared to inject a good dose of humour into this category."
Watch the 15" clips here:
'Mount Franklin' Perspiration Hydration 15" Video
'Mount Franklin' Flirtation Hydration 15" Video
'Mount Franklin' Vacation Hydration 15" Video
Media contacts:Coca-Cola Amatil: Saatchi & Saatchi
Patrick Low Isobel Kerr-Newell
+61 447 121 838 +64 27 886 0140
Patrick.low@ccamatil.comisobel.kerr@saachi.co.nz
Images: Notes to editorsImages: Download the media pack here, which includes a selection of out of home creative and video thumbnail images.
Credits
CCA Australia - Mount Franklin Water Victoria Fraser - Group Marketing Manager Anne Joly - Marketing ManagerKara Morrow - Senior Brand Manager Vince Lichaa - Brand Activation Manager Bec Lucas - Assistant Brand Manager
Creative Agency: Saatchi & Saatchi New ZealandCorey Chalmers - Executive Creative Director
Jordan Sky, Bob Moore & Antony Wilson - Copywriters Jane Oak - Head of Content
Nick Bulmer - Business Director David McIndoe - Head of Planning Gina Williams - Strategist
Patrick Hancock - Senior Account Director Becky Kusel - Senior Account Manager Tomas Cottle - Motion GFX
Rob Flynn - Head of Design
Production: JUNGLE Production CoDirector - Steven Saussey Executive Producer - Nick Simkins
NZ Executive Producer - Yolande Dewey Australian Producer - Sarah Nichols DOP - Russell Boyd
VFX - Creature / Lakshman Anandanayagam
Franklin RoadShane Taipari - Sound Designer
The Kitchen CreativeSimon Lekias - Photographer Zabrina Wong - Producer Cream Studios - Retouchers Capturelab - Retouchers
CCA - Coca-Cola Amatil Ltd. published this content on 24 October 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 24 October 2016 07:27:05 UTC.
Original documenthttps://www.ccamatil.com/-/media/Cca/Corporate/Files/Media-Releases/2016/161024-Media-Release-Mount-Franklin-launches-hydration-for-any-situation.ashx
Public permalinkhttp://www.publicnow.com/view/AEAE629B226D805C73344E2FE574F4B16F034CFE