Daily Mail and General : Acquisition of Elite Daily

                                                                30 January 2015

                   Daily Mail and General Trust plc (`DMGT')                   

                          Acquisition of Elite Daily                           

DMGT announces that its consumer business, dmg media, has acquired Elite Daily,
the news and entertainment website. Elite Daily has over 70 million unique
browsers per month and an average daily audience of 4 million, primarily in the
US. The site has a particularly strong millennial appeal, with approximately
70% of its audience being in the 18 to 34 age range, and has a large social
media presence. Elite Daily will continue to operate as a separate website but
the acquisition is expected to strengthen MailOnline's offering to US based
advertising buyers due to the increased scale and breadth of audience. Elite
Daily's revenues were US$5 million in the 12 months to December 2014.

For further information

For analyst and institutional enquiries:                                       
Stephen Daintith, Finance Director                            +44 20 3615 2902 
Adam Webster, Head of Management Information                                   
and Investor Relations                                        +44 20 3615 2903 
                                                                               
For media enquiries:                                                           
Kim Fletcher / Charlie Potter, Brunswick Group                +44 20 7404 5959 

About DMGT

DMGT is an international business built on entrepreneurship and innovation. We
bring together leading companies and talented people to provide businesses and
consumers with high-quality analysis & insight, information, news and
entertainment.

Daily Mail and General Trust plc
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London, W8 5TT

www.dmgt.com
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