FOR IMMEDIATE RELEASE April 7, 2015
Dentsu Inc. Net Sales for March 2015PR spokesperson Shusaku Kannan said, "Although there was a drop in mass media net sales, the Interactive Media and Others (Sports and Entertainment in particular) business categories recorded double-digit growth. Adspend was up in 10 industry categories out of 20, with 5 of these registering double-digit growth. The Finance/Insurance, Food Services/Other Services, Government/Organizations,
Energy/Materials/Machinery and Beverages/Cigarettes industry categories led the increase."
March 2015 Earnings Results | (Millions of yen) | (Comparison with previous year, %) |
Non-consolidated Net Sales | 182,641 | 102.5 |
(Millions of yen) | (Comparison with previous year, %) | |
Newspapers | 12,685 | 82.9 |
Magazines | 3,978 | 87.6 |
Radio | 1,269 | 87.1 |
Television | 65,515 | 95.0 |
Interactive Media | 11,044 | 110.4 |
OOH Media | 6,727 | 96.8 |
Creative | 29,418 | 94.1 |
Marketing/Promotion | 26,853 | 106.7 |
Others | 25,146 | 172.9 |
previous year, %)
* The total amount may not equal the sum of subtotals, as sales figures have had amounts of less than one million yen truncated.
* Television includes both program sponsorship and spot advertising.
* Interactive Media consists of Internet and mobile media advertising.
* OOH (Out Of Home) Media consists of transit advertising, outdoor advertising, advertising inserts, flyers, DM, etc.
* Others includes satellite and other media, media planning, sports marketing, entertainment business and other content.
Telephone: (813) 6216-8042; E-mail: s.kannan@dentsu.co.jp
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