Diageo : UNITAR and Diageo India bring global experts to Delhi to combat drink driving

In 2016, Diageo and the United Nations Institute for Training and Research (UNITAR) signed a two-year partnership agreement to collaborate to build institutional and individual capacity to reduce traffic death and injuries, and improve road safety globally. Training will be run in 15 countries across Africa, Asia, Latin and Central America, with a focus on countries with the highest death rates related to road traffic accidents. Over 60 countries will be invited to participate.

The training activities will reach approximately 6,000 participants who will be a mix of government officials, young people, and other relevant stakeholders, through training workshops for government officials at the national and local levels, awareness-raising road shows for young people and high-level conferences on the issue.

Diageo has a long history of working to reduce alcohol-related fatalities and crashes and supports numerous drink drive prevention programs around the world. These range from supporting high visibility enforcement through random breath tests in countries such as Ghana, Mexico and China, to funding safe rides and free public transportation, and supporting laws to establish maximum blood alcohol concentration levels in countries where none exist.

In India, Diageo's signature 'Diageo Road to Safety' program, now in its 3rd year and is executed in partnership with state governments and reputed not-for-profit organizations. To date, the initiative has reached reaching 50 new cities in 15 states and trained over 3,900 traffic officials in road safety capacity-building, along with 6,000 commercial vehicle drivers. The program has also received over 3 million pledges against drinking and driving in India.