Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  Dicks Sporting Goods Inc    DKS

DICKS SPORTING GOODS INC (DKS)
Mes dernières consult.
Most popular
  Report  
Real-time Quote. Real-time Cboe BZX - 06/22 03:33:00 pm
36.875 USD   +0.39%
06/21DICKS SPORTING : Quick shots
AQ
06/21DICKS SPORTING : Saquon Barkley has NFL's best-selling jersey, acco..
AQ
06/20These Stocks Have Left Amazon Behind This Year -- Update
DJ
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsofficial PublicationsSector newsTweets
OFFRE ETE Zonebourse : Jusqu'à 6 mois offerts sur tous les portefeuilles

College-Licensed Apparel Tops Sports Market

share with twitter share with LinkedIn share with facebook
share via e-mail
0
03/15/2012 | 08:40pm CEST

--College sports pushes college merchandise ahead of NFL, baseball in sales

--More television exposure seen creating demand

--Nascar merchandise in fourth place but growing rapidly

 
   By Sam Mamudi 
 

One-fourth of all goods sold through licensed sports apparel stores in 2012 will be college-branded, a timely reminder as March Madness gets going of the immense national appeal of college sports.

Sales of licensed college sports clothing at outlets such as Dick's Sporting Goods Inc. (>> Dicks Sporting Goods Inc) and Foot Locker (>> Foot Locker, Inc.) are set to top the market this year, beating out the professional leagues.

The National Football League, the highest-earning sports league in the world, is expected to rank second this year, with a 22.6% share, with Major League Baseball third, taking 22.9% of overall sales.

Total revenue from retail stores such as Dick's, Foot Locker and the Sports Authority will total $3.7 billion in 2012, according to a study by IBISWorld.

The study projects that revenue to grow to $4.1 billion by 2017, with college sports and Nascar seeing the most growth.

The primacy of college-branded wares is a relatively new phenomenon, according to IBISWorld. Until recently MLB-licensed goods were the biggest sellers at licensed sports apparel stores. But a combination of more television exposure and an increasingly professional approach to merchandising has seen college products rise from third in 2009, behind MLB and NFL, to number one in 2010 and last year--and likely in the years ahead.

"Increased national exposure of college men's football and basketball (through TV networks like ESPN) has catapulted collegiate athletics onto the national stage over the last decade," wrote Brian Bueno, lead industry analyst at IBISWorld, in his report. "More exposure has encouraged colleges to increase apparel offerings to more niche items, such as socks, robes and underwear, along with jerseys, T-shirts and outerwear."

Bueno said that the top-selling colleges last year were the University of Texas, University of Alabama and University of Florida.

College sports have benefited enormously from the boom in televised games in recent years. With live events among the few remaining appointment-viewing programs, TV networks have been paying billions of dollars for sports rights.

So strong is the pull of college sports that Walt Disney Co.'s (>> The Walt Disney Company) ESPN and Texas launched a university-specific Longhorn Network last August; the Big Ten Conference has its own TV station, and the Pac 12 Conference is due to launch its a national network and six regional channels in August. The impact of TV dollars is so large that college sports is in a major upheaval that could result in four 16-team super-conferences established just to meet broadcasters' wishes.

It's not just more airtime that's helping colleges. Many of the top schools have in recent years signed up with IMG College, a division of IMG Worldwide, to handle their licensing and sponsorship.

For example, though not captured in the IBISWorld study, IMG recently sealed a deal to sell college merchandise through Old Navy (GPS) stores.

"IMGs ongoing management of college licensing has definitely helped facilitate the growth, particularly as the company can leverage its marketing and licensing expertise to expand licensing strategies for colleges and, thus, expand the product base," Bueno told MarketWatch.

"It can also be argued that the increased exposure has been due to marketing efforts either undertaken by the colleges themselves, marketing agencies like IMG or other business forces."

Bueno also found that at the same time college products were claiming top spot, the NFL overtook MLB in retail sales at licensed sports stores, perhaps unsurprising given the country's enormous appetite for football. As with college sports, Bueno suggested increased media coverage has boosted sales.

"The successful launch and subsequent development of the NFL network in 2003 has played a huge role in generating apparel revenue," he noted.

Sales of Nascar apparel ranked fourth in the study, though he sees the sport as the perhaps the fastest-grower in the sector in the years ahead.

"[The sport's] products are typically sold in the Southeast region, as Nascar is most popular in those states," wrote Bueno. "In the five years to 2017 this segment is expected to generate a higher percentage of industry revenue, as NASCAR further develops its brand across the country."

-By Sam Mamudi; 415-439-6400; [email protected]

Stocks mentioned in the article
ChangeLast1st jan.
DICKS SPORTING GOODS INC 0.22% 36.73 Delayed Quote.27.80%
FOOT LOCKER 0.18% 56.81 Delayed Quote.20.97%
GAP 2.03% 33.75 Delayed Quote.-0.91%
WALT DISNEY COMPANY (THE) -1.18% 105.89 Delayed Quote.-0.33%
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on DICKS SPORTING GOODS INC
06/21DICKS SPORTING GOODS : Quick shots
AQ
06/21DICKS SPORTING GOODS : Saquon Barkley has NFL's best-selling jersey, according t..
AQ
06/20These Stocks Have Left Amazon Behind This Year -- Update
DJ
06/20These Stocks Have Left Amazon Behind This Year
DJ
06/15BARNES & NOBLE : Anxiety rises over fate of tornado-damaged stores
AQ
06/15DICKS SPORTING GOODS : Sheriff's Office looking for two men who stole clothes fr..
AQ
06/14DICKS SPORTING GOODS INC : Submission of Matters to a Vote of Security Holders (..
AQ
06/14DICKS SPORTING GOODS : Tornado confirmed, now to assess the damage
AQ
06/13DICKS SPORTING GOODS : This guy went in Dick's Sporting Goods, picked up an armf..
AQ
06/07DICKS SPORTING GOODS INC : Ex-dividend day for
FA
More news
News from SeekingAlpha
06/18CAMPING WORLD HOLDINGS : A Diversified RV Business Model That Deserves A Better .. 
06/14Retail sales winners and losers 
06/05No Assault Riffles, No Problem At Dick's Sporting Goods 
06/01Why I Sold CBL & Associates Thursday 
05/31What We See In Dick's Sporting Goods 
Financials ($)
Sales 2019 8 693 M
EBIT 2019 427 M
Net income 2019 312 M
Finance 2019 102 M
Yield 2019 2,28%
P/E ratio 2019 11,99
P/E ratio 2020 11,46
EV / Sales 2019 0,42x
EV / Sales 2020 0,40x
Capitalization 3 757 M
Chart DICKS SPORTING GOODS INC
Duration : Period :
Dicks Sporting Goods Inc Technical Analysis Chart | DKS | US2533931026 | 4-Traders
Technical analysis trends DICKS SPORTING GOODS INC
Short TermMid-TermLong Term
TrendsBullishBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 29
Average target price 39,3 $
Spread / Average Target 6,9%
EPS Revisions
Managers
NameTitle
Edward W. Stack Chairman & Chief Executive Officer
Lauren R. Hobart President & Director
Donald J. Germano Senior Vice President-Operations
Lee J. Belitsky Chief Financial Officer & Executive VP
Kurt J. Schnieders Chief Information Officer & Senior VP-IT
Sector and Competitors
1st jan.Capitalization (M$)
DICKS SPORTING GOODS INC27.80%3 757
LUXOTTICA GROUP6.35%30 911
ULTA BEAUTY12.35%15 122
NEXT29.55%10 941
TRACTOR SUPPLY COMPANY1.15%9 376
DUFRY-6.07%7 404