Discovery Communications : Networks International Appoints David Fisher As Vice President For Digital Ad Sales

Industry leader hired to further strengthen Discovery and Eurosport digital capabilities

The appointment is a further move to ramp up expertise as the new Home of the Olympic Games across Europe

LONDON - February 22, 2016 - Following its strategy to boldly support all commercial opportunities as the new Home of the Olympic Games in Europe with a Digital First approach, Discovery Networks International has appointed David Fisher as Vice President for Digital Ad Sales. Fisher, one of the industry's leading figures, brings an unmatched level of expertise in platforms and product development, and will support the digital transformation already underway at Discovery, building premium digital partnerships with global brands and working with the leading social media platforms to produce commercially successful campaigns. Based in London, Fisher reports to Jonathan Davies, SVP, Advertiser Partnerships, Eurosport & Discovery Networks International.

Fisher will be working with the International Advertising Sales teams, based in offices across Europe and Asia. With a focus on leading the development of world-class, digitally focused sales solutions, he will develop new digital partnerships, drive new digital revenue initiatives, gearing up for the PyeongChang 2018 Olympic Winter Games.

Fisher has over twenty years' experience in media and joins from Sky, where he spent four years as Head of Futures, leading Digital sales, strategy and programmatic teams responsible for strategy and monetisation of Sky's non-spot advertising opportunities, in addition to launching advertising on SkyGo. Prior to his time at Sky, he spent five years at the Guardian devoted solely to creating Digital Ad solutions involving content, as Head of Brand Partnerships. Furthermore, Fisher has a distinguished background working in sports, having partnered with Twitter as a launch partner for Twitter Amplify across Premier League social clip sales.

Commenting on the appointment, Davies said, 'Recognised as a leading light within the industry, David's rare skillset across ad sales, branded content and data, combined with a history of driving revenue within organisations spoke volumes when we were recruiting. He's a client and product-centric, strategic operator, I know he will bolster the business in a meaningful way.'

Fisher said, 'With a real passion for sport and a deep working knowledge of Digital Ad Sales, I will work to create and deliver campaigns which attract enormous consumer attention and deliver for our clients, along with developing strategic Digital partnerships and trading agreements. Given the ambitious mind-set of the Eurosport & Discovery business, I will work towards solidifying our position as the 'go to' partner in terms of delivering the best in Sports Entertainment.'

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About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery's portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.