Dixy : chain stores start to accept Sovest cards

PRESS RELEASE

Moscow, Russian Federation, August 22, 2017

Over 2,500 DIXY stores in all the chain's presence regions now offer customers to buy products and pay later by interest-free installments using the Sovest card. The installment period is two months and can be increased by shopping in the beginning of each month.

For example, if a customer pays for a purchase at DIXY by Sovest installment card on September 1, they will have until October 31 to make the first payment, and until November 30 to make the the second and final payment. Thus, the installment period grows from two to almost three months.

Payment by Sovest installment card is absolutely identical to the process of payment by a regular bank card. Moreover, Sovest is equipped with the Visa PayWave technology, allowing for swipe payment. To make installments interest-free one simply has to make timely monthly payments to the card account online, through Qiwi terminals, or at partner stores.

Sovest project leader Oleg Ryazhenov-Siems: "Cooperation with DIXY is very important for our customers: it has allowed us to expand our partner coverage among food retail chains by over 2,500 stores throughout Russia at once."

DIXY Group Marketing Director Irina Ramazanova: "Our objective is to make the whole assignment of products in all price categories at DIXY chain stores available for all customers regardless of their income level. Cooperation with the Sovest project will allow us to increase the number of loyal customers who by using the interest-free installment card card get the opportunity to make more pleasant purchases."

Background:

As of June 30, 2017 the Company operated 2,717 stores, including 2,550 DIXY neighborhood stores, 127 Victoria stores and 40 compact hypermarkets MegaMart and MiniMart, located in 754 Russian towns and settlements.

The Group's footprint covers four Federal Districts of Russia: Central, North-West and Urals, as well as Kaliningrad and the Kaliningrad Region.

In 2016, DIXY Group's total revenue amounted to RUR 311 billion.

PJSC DIXY Group's shares are traded in the Moscow Exchange since 2007.

Sovest is an honest interest-free installment card with installment period of 1 to 12 months. It is issued by Qiwi Bank (AO), Central Bank License No. 2241. Operates only in the partner chain: supermarkets, clothing stores, household appliance stores, drugstores, restaurants, and other retail chains. Currently Sovest has over 16 thousand partner stores throughout Russia, including such famous brands as M.Video, Svyaznoy, Aeroflot, OBI, Burger King, and many others. With Sovest you can buy any product by installments while still using all the available discounts and promotions. Detailed information about the card, schedule of fees, requirements and conditions of use is provided at the website: https://sovest.ru/