Dollar Financial Corp (NASDAQ:DLLR - News), a leading international diversified financial services company serving primarily unbanked and under-banked consumers for over 30 years, today announced that Jeff Weiss, Chairman and CEO, and Randy Underwood, Executive Vice President and CFO, will present at the 23rd Annual Roth Capital Partners OC Growth Stock Conference on Tuesday, March 15, 2011 at 9:00 a.m. Pacific Time / 12:00 p.m. Eastern time at the Ritz Carlton in Laguna Niguel, CA.

The presentation will be broadcast live over the Internet at the following address: http://www.wsw.com/webcast/roth24/dllr/ or through the Company's website at www.dfg.com.

A replay of the webcast will be available for 90 days following the presentation.

About Dollar Financial Corp

Dollar Financial Corp is a leading international diversified financial services company primarily serving unbanked and under-banked consumers and small business owners for over 30 years. Through its retail storefront locations as well as by other means, such as via the Internet, the Company provides a range of consumer financial products and services in seven countries (Canada, the United Kingdom, the United States, the Republic of Ireland, Sweden, Finland and Poland) to consumers who, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions. The Company's products, principally its short-term consumer loans, check cashing services, secured pawn loans and gold buying services, provide customers with immediate access to cash for living expenses or other episodic needs. The Company also offers high-value ancillary services, including Western Union money order and money transfer products, electronic tax filing, reloadable VISA® and MasterCard® debit cards, foreign currency exchange, and other services. In addition, through its branded Military Installment Loan and Education Services, or MILES® program, the Company provides fee based services to enlisted military personnel applying for loans to purchase new and used vehicles that are funded and serviced under an exclusive agreement with a major third-party national bank.

At December 31, 2010, the Company's global retail operations consisted of 1,226 locations, including 1,126 company-operated financial services stores and 100 franchised and agent locations, conducting business primarily under the names Money Mart®, Money Shop®, Insta-Cheques®, The Check Cashing Store®, Sefina® and MoneyNow® in Canada, the United Kingdom, the United States, the Republic of Ireland, Sweden, Finland and Poland. For more information, please visit the Company's website at www.dfg.com.

Dollar Financial Corp
Financial Dynamics
Julie Prozeller/Amy Pesante
212-850-5600