D&B (NYSE: DNB), the world's leading source of commercial information
and insight on businesses, today announced that it won a 2011 Eloqua
Markie Award for Best Customer Lifecycle Program. Eloqua,
the leading provider of on-demand Revenue
Performance Management solutions, celebrated Dun & Bradstreet at the
fifth annual Markie Award Ceremony held October 20th during Eloqua's
annual user conference, Eloqua
The Markie Awards recognize exceptional marketing and Revenue
Performance Management innovation, vision, and execution. D&B was
selected from a competitive field of nearly 200 submissions across 20
"Customer lifecycle programs are key to our marketing approach at D&B,"
said Susan Lawler, senior vice president of marketing, D&B. "They're how
we drive customer conversation, conversion and satisfaction. We're
extremely pleased to be able to show demonstrable results -and to be
recognized by a marketing leader of Eloqua's caliber."
"D&B understands the immense value of the customer retention phase
within the customer lifecycle," said Joe Payne, CEO, Eloqua. "This
Markie honors D&B for the Company's phenomenal results automating and
optimizing telesales renewals leading to improved customer retention."
About Dun & Bradstreet® (D&B)
Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 170 years. D&B's global commercial database contains
more than 200 million business records. The database is enhanced by
D&B's proprietary DUNSRight® Quality Process, which provides our
customers with quality business information. This quality information is
the foundation of our global solutions that customers rely on to make
critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions? to mitigate
credit and supplier risk, increase cash flow and drive increased
profitability; D&B Sales & Marketing Solutions? to increase revenue from
new and existing customers; and D&B Internet Solutions? to convert
prospects into clients faster by enabling business professionals to
research companies, executives and industries, over the web.
For more information, please visit www.dnb.com.
provides solutions to help its customers accelerate revenue growth
Performance Management. Eloqua provides powerful business insight to
inform marketing and sales decisions today that drive revenue growth
tomorrow. The company's mission is to make its customers the fastest
growing companies on Earth. More than 1,000 clients rely on the marketing
automation power of Eloqua to improve demand
generation and lead
management while driving more qualified
leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP,
Fidelity, Polycom, and National Instruments. The company is
headquartered in Vienna, Virginia, with offices in Cambridge, San
Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore.
For more information, visit www.eloqua.com,
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Dun & Bradstreet
Dun & Bradstreet
Roger Sachs, 973-921-5914