BEIJING, Sept. 30, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has successfully launched a series of myStore features for Yansha Youyi Shopping City ("Yansha"). myStore is a shopping social platform that connects and engages global consumers. The platform also provides a network for shoppers and their friends to connect to consumer society at large. In myStore, users are fitted with their own private stores that they can fill with their favorite brands, products and shopping lists.

Opened in 1992, Yansha is China's first retail joint venture approved by the Chinese government. Its three department stores in China are recognized as luxury retail stores that cater to high-end consumers from around the world.

Mr. Yaping Liu, Vice President of Yansha, commented on the deal. "We are excited about incorporating these new myStore features into Yansha as they are set to benefit both our brand customers and shoppers. Our subscribers and followers are now able to access two of our stores on myStore, which feature nearly 700 brands and 7,553 products, and we hope that they will enjoy this innovative consumer experience we have created. Our brand customers are also grateful for the new opportunities and increased social marketing value that myStore provides. They are delighted that we are creating a new and efficient channel for them to market and service their customers. Included in these new features is a one-on-one engagement platform designed to facilitate easy access between sales clerks and their customers. The one-on-one CRM feature, for example, can help us communicate with customers through Wechat, and recommend new items through each shopper's subscription and shopping lists. This opens up a brand new direction for us to connect and engage with our consumers, and is sure to provide a solid competitive edge down the line."

Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, said, "myStore aims to revolutionize the retail experience for consumers and retailers by creating an unmatched social platform. The service enables shoppers to share shopping experiences, interests and recommendations, and empowers retailers to interact with their customers more proactively and effectively. I believe this engagement with Yansha is a trailblazing milestone for Chinese retailers who want to stay ahead of the game, in a time when consumer expectations are undergoing significant transformation."

ABOUT EFUTURE INFORMATION TECHNOLOGY INC.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit http://www.e-future.com.cn.

SAFE HARBOR

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to second parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenue and certain cost or expense items; eFuture's ability to attract clients and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates. Further information regarding these and other risks will be included in eFuture's annual report on Form 20-F and other documents filed with the SEC. 


CONTACT: Investor Contact:
         Troe Wen, Company Secretary
         eFuture Information Technology Inc.
         +86 10 5293 7699
         ir@e-future.com.cn
Information Technology Inc.
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