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EROS INTL : Rajesh Bahl Promoted To Chief Operating Officer Of Eros Digital

07/06/2011 | 09:55am US/Eastern

RAJESH BAHL PROMOTED TO CHIEF OPERATING OFFICER OF EROS DIGITAL

London, July 6, 2011: Eros International Plc (Eros International), the largest integrated Indian film studio, today announced the promotion of Rajesh Bahl as Chief Operating Officer of Eros Digital, a newly formed division of Eros, with effect from June 1st 2011.

In his new role, Bahl will oversee the development plans of the rapidly growing digital and new media arm of Eros International plc. Bahl previously led the digital efforts as Chief Digital Officer of Eros India since his appointment in March 2010. As COO, Bahl will report into Ricky Ghai, CEO of Eros Digital.

Commenting on the development, Rajesh Bahl said, "Eros has made huge strides in the digital arena and in my new role, I look forward to launching several exciting new digital services for both the Indian market and the global diaspora. This is an exciting time for Eros to become an even more significant player in the growing Indian consumer internet market."

In the past year, Bahl has led a number of visible efforts to solidify Eros position in the Digital realm. Under Bahl, Eros anchored a premium partnership agreement with Verismo Networks, an internet TV platform producing company based out of the U.S to distribute Eros Movies in international markets. Apart from devising the decisive monetizing approach and leading the team to execute the same, Bahl also handled the digital marketing campaigns for all the new film releases. In addition, Bahl is also driving the digitization process and have successfully deployed a state in art "Digital Asset Management" platform, giving the company the flexibility to efficiently monetize its vast library of 2000+ movie titles globally. Bahl has also been instrumental in consolidating Eros as a premium partner channel on YouTube and has grown the channel to become the 9th most viewed channel globally in the entertainment category and making it one of the major revenue streams for Eros Digital.

Kishore Lulla, Chairman, Eros International plc added, "As an expanding company, we are constantly recruiting and restructuring roles and responsibilities to manage that growth. Rajesh's appointment as COO, Eros Digital is a strategic move to reiterate the company's focus on the digital sphere in the global landscape and further consolidate our position in this space.".

Bahl has close to 14 years of experience in the M&E industry and has held senior positions in Star India, a fully owned subsidiary of News Corporation, Universal Music Group and Sony Music Entertainment.

About Eros International Plc:

Eros is an integrated player in the rapidly growing Indian media and entertainment sector, involved in the acquisition and distribution of filmed entertainment content across current and emerging formats including theatres, home entertainment, television and new media.

Established in 1977 with a vision to become the gateway for Indian content worldwide and Hollywood content in India, Eros has over three decades of market experience in creating a global platform for Indian cinema. In 2006, Eros became the first Indian media company to obtain a listing on the AIM Market of the London Stock Exchange. Eros operates in five continents and over 50 countries with offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man.

For further information please visit: www.erosplc.com

For Press Queries, please contact

UK: vaishali.malhotra@erosintl.com

US: niyati.nagarsheth@erosintl.com

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