GANNETT CO., INC. CHICAGO, Jan. 5, 2015 /PRNewswire/ -- Cars.com reports today that December's Average Transaction Price (ATP) for new light-vehicle sales in the United States was $31,550, up 3.6 percent ($1,105) from November, and 5.2 percent ($1,562) year-over-year.
"Thanks to the healthy sales performance of luxury vehicles as well as SUVs and trucks, industry Average Transaction Price reached its highest point of the year this month at $31,550," said Jesse Toprak, chief analyst at Cars.com. "Incentives are only up $100 per unit while ATPs are up over $1,500 per unit year-over-year, indicating higher overall profitability for the automakers - everything else being equal."
Incentive spending in December is projected to decrease 1.1 percent ($-32) from last month and increase 3.5 percent ($100) from December 2013. The average incentive amount for light-vehicles this month is forecasted to be $2,860.
Manufacturer December 2014 Forecast November 2014 Transaction Price December 2013 Transaction Price Percent Change December 2013 Percent Change November 2014
Transaction Price to December 2014 to December 2014
------------ ---------------------- -------------------------------- ------------------------------- ---------------------------- ----------------------------
Fiat Chrysler $32,601 $31,509 $31,479 3.6% 3.5%
------------- ------- ------- ------- --- ---
Ford $33,740 $33,014 $32,703 3.2% 2.2%
---- ------- ------- ------- --- ---
GM $38,042 $36,587 $34,380 10.7% 4.0%
--- ------- ------- ------- ---- ---
Honda $25,254 $25,142 $24,909 1.4% 0.4%
----- ------- ------- ------- --- ---
Hyundai/Kia $23,327 $23,214 $22,440 4.0% 0.5%
----------- ------- ------- ------- --- ---
Nissan $25,142 $24,818 $25,154 0.0% 1.3%
------ ------- ------- ------- --- ---
Toyota $29,480 $28,710 $28,208 4.5% 2.7%
------ ------- ------- ------- --- ---
Volkswagen* $37,896 $36,903 $35,391 7.1% 2.7%
---------- ------- ------- ------- --- ---
Industry $31,550 $30,445 $29,988 5.2% 3.6%
-------- ------- ------- ------- --- ---
Manufacturer December 2014 Forecast November 2014 Incentives December 2013 Incentives Percent Change December 2013 Percent Change November 2014
Incentives to December 2014 to December 2014
------------ ---------------------- ------------------------ ------------------------ ---------------------------- ----------------------------
Fiat Chrysler $2,986 $3,174 $3,037 -1.7% -5.9%
------------- ------ ------ ------ ---- ----
Ford $3,118 $3,252 $3,397 -8.2% -4.1%
---- ------ ------ ------ ---- ----
GM $3,367 $3,525 $3,649 -7.7% -4.5%
--- ------ ------ ------ ---- ----
Honda $2,174 $2,060 $1,931 12.6% 5.5%
----- ------ ------ ------ ---- ---
Hyundai/Kia $2,065 $2,230 $1,658 24.5% -7.4%
----------- ------ ------ ------ ---- ----
Nissan $3,301 $3,472 $2,810 17.5% -4.9%
------ ------ ------ ------ ---- ----
Toyota $2,044 $1,949 $2,056 -0.6% 4.9%
------ ------ ------ ------ ---- ---
Volkswagen* $2,568 $2,950 $2,370 8.4% -13.0%
---------- ------ ------ ------ --- -----
Industry $2,860 $2,892 $2,760 3.6% -1.1%
-------- ------ ------ ------ --- ----
*Volkswagen estimates include Volkswagen, Porsche and Audi makes
About Cars.com
Launched in 1998, Cars.com is a leading independent research site for car shoppers with approximately 30 million visits per month. The Chicago-based company provides shoppers with credible and easy-to-understand information from consumers and experts. Leveraging its growing audience, Cars.com informs digital marketing strategies through consumer insights and innovative products, helping automotive dealers and manufacturers more effectively reach in-market car shoppers. Cars.com is owned by Gannett Co., Inc. (NYSE: GCI). For more information, visit www.dealers.cars.com.
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SOURCE Cars.com, LLC
