GANNETT CO., INC. CHICAGO, Dec. 2, 2014 /PRNewswire/ -- Cars.com reports today that November's Average Transaction Price (ATP) for new light-vehicle sales in the United States was $30,445, up 0.2 percent ($63) from October, and down -0.6 percent (-$189) from November 2013.
"Industry fundamentals continue to be strong with incentives spending in check and ATPs at very healthy levels," said Jesse Toprak, chief analyst at Cars.com. "Helped by a robust demand for large trucks and large SUVs, in part due to lower gas prices, new-car sales are expected to remain strong into 2015."
General Motors is projected to report its highest ATP ever, while Hyundai/Kia is forecasted to see its highest ATP since September 2012. Industry-wide, ATPs have increased and average incentives have decreased for the third consecutive month.
Incentive spending in November is projected to decrease 0.3 percent ($-8) year-over-year and drop 1.4 percent (-$39) compared to October. The average incentive amount for light-vehicles this month is forecasted to be $2,682.
Manufacturer November 2014 Forecast Transaction Price October 2014 Transaction Price November 2013 Transaction Price Percent Change November 2013 Percent Change October 2014
to November 2014 to November 2014
------------ ---------------------------------------- ------------------------------- ------------------------------- ---------------------------- ---------------------------
Fiat Chrysler $31,509 $31,824 $31,547 -0.1% -1.0%
------------- ------- ------- ------- ---- ----
Ford $33,014 $32,896 $33,562 -1.6% 0.4%
---- ------- ------- ------- ---- ---
GM $36,587 $35,861 $34,896 4.8% 2.0%
--- ------- ------- ------- --- ---
Honda $25,142 $25,169 $27,149 -7.4% -0.1%
----- ------- ------- ------- ---- ----
Hyundai/Kia $23,214 $23,105 $22,568 2.9% 0.5%
----------- ------- ------- ------- --- ---
Nissan $24,818 $24,549 $28,304 -12.3% 1.1%
------ ------- ------- ------- ----- ---
Toyota $28,710 $28,323 $29,515 -2.7% 1.4%
------ ------- ------- ------- ---- ---
Volkswagen* $36,903 $36,247 $35,296 4.6% 1.8%
---------- ------- ------- ------- --- ---
Industry $30,445 $30,382 $30,634 -0.6% 0.2%
-------- ------- ------- ------- ---- ---
Manufacturer November 2014 Forecast Incentives October 2014 Incentives November 2013 Incentives Percent Change November 2013 Percent Change October 2014
to November 2014 to November 2014
------------ --------------------------------- ----------------------- ------------------------ ---------------------------- ---------------------------
Fiat Chrysler $3,172 $3,098 $3,065 3.5% 2.4%
------------- ------ ------ ------ --- ---
Ford $3,120 $3,201 $3,354 -7.0% -2.5%
---- ------ ------ ------ ---- ----
GM $3,022 $3,300 $3,557 -15.0% -8.4%
--- ------ ------ ------ ----- ----
Honda $1,706 $1,846 $1,897 -10.1% -7.6%
----- ------ ------ ------ ----- ----
Hyundai/Kia $2,015 $1,903 $1,740 15.8% 5.9%
----------- ------ ------ ------ ---- ---
Nissan $3,438 $3,284 $2,723 26.3% 4.7%
------ ------ ------ ------ ---- ---
Toyota $1,876 $1,897 $1,948 -3.7% -1.1%
------ ------ ------ ------ ---- ----
Volkswagen* $2,741 $2,598 $2,200 24.6% 5.5%
---------- ------ ------ ------ ---- ---
Industry $2,682 $2,721 $2,690 -0.3% -1.4%
-------- ------ ------ ------ ---- ----
*Volkswagen estimates include Volkswagen, Porsche and Audi makes
About Cars.com
Launched in 1998, Cars.com is a leading independent research site for car shoppers with approximately 30 million visits per month. The Chicago-based company provides shoppers with credible and easy-to-understand information from consumers and experts. Leveraging its growing audience, Cars.com informs digital marketing strategies through consumer insights and innovative products, helping automotive dealers and manufacturers more effectively reach in-market car shoppers. Cars.com is owned by Gannett Co., Inc. (NYSE: GCI). For more information, visit www.dealers.cars.com.
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SOURCE Cars.com
