NEW YORK, NY--(Marketwired - Sep 3, 2014) - Doubling down on world-class engineering, PointRoll named as Chief Technology Officer John Galvin, who has brought technology leadership to a wide array of businesses from advertising technology to multinational enterprise software development practices.

Prior to joining PointRoll, the leader in cross-screen data-driven marketing solutions and ad management, Galvin led technology innovation for Hoopla Software, a SAAS-based solution for sales management. Before that he held executive roles at hibu, ClickEquations, SunGard Higher Education and Siemens.

"We are increasing our commitment to building the systems that will enable all forms of data to interoperate with creative, and to enabling our clients to bring consumers the most relevant communication," said PointRoll CEO Mario Diez. "John's experience building next-generation SaaS platforms married to large-scale enterprise development affords us a key advantage as we prepare for future applications of dynamic cross-screen ad delivery."

From a base in PointRoll's King of Prussia, PA, headquarters, Galvin will oversee all of the company's technology operations and innovation. He will oversee the ongoing expansion of the only single-platform/single-campaign ad management experience that includes mobile, video, desktop and social advertising.

"PointRoll has earned a tremendous reputation and is poised for great growth," said Galvin. "I'm excited by the opportunity to lead a world-class technology organization and to build next-generation tools and systems for the world's leading brands."

This story appeared first in Technical.ly Philly. 

About PointRoll
 Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.