TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi



1. Identity of the issuer or the underlying issuer
of existing shares to which voting rights are                          GLOBAL BRANDS SA
attached:ii

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights                                            X

An acquisition or disposal of qualifying financial instruments which may result
in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to
qualifying financial instruments

An event changing the breakdown of voting rights

Other

3. Full name of person(s) subject to the                     P GREGORY FAMILY SETTLEMENT
notification obligation:iii

4. Full name of shareholder(s)
 (if different from 3.):iv

5. Date of the transaction and date on
which the threshold is crossed or                                   25 JULY 2014
reached: v

6. Date on which issuer notified:                                   25 JULY 2014

7. Threshold(s) that is/are crossed or                                   6%
reached: vi, vii





8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type   Situation previous         Resulting situation after the triggering transaction
of           to the triggering
shares       transaction

             Number     Number          Number                Number of voting       % of  voting rights
if possible  of         of              of shares             rights                 x
using        Shares     Voting
the ISIN                Rights          Direct     Indirect   Direct Indirect xii    Direct    Indirect
CODE                                                          xi

LU0726886947
             22,727,273 22,727,273      20,727,273 20,727,273                        5.94%




B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial   Expiration       Exercise/            Number of voting           % of voting
instrument          date xiii        Conversion Period    rights that may be         rights
                                     xiv                  acquired if the
                                                          instrument is
                                                          exercised/ converted.





C: Financial Instruments with similar economic effect to Qualifying Financial
Instruments xv, xvi

Resulting situation after the triggering transaction

Type of         Exercise Expiration date xvii Exercise/  Number of voting    % of voting rights xix, xx
financial       price                         Conversion rights instrument
instrument                                    period     refers to
                                              xviii


                                                                             Nominal      Delta





Total (A+B+C)

Number of voting rights                          Percentage of voting rights

                                                 5.94%
20,727,273





9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable: xxi




Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease
to hold:

12. Date on which proxy holder will cease to hold
voting rights:



13. Additional information:

14. Contact name:                                                  IVAN AVERBUCH

15. Contact telephone number:                                      0207 968 8425