Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Shares  >  Nasdaq  >  Google Inc    GOOGL

GOOGLE INC (GOOGL)

Delayed Quote. Delayed  - 07/31 04:00:00 pm
657.5 USD   -1.06%
07/31 Yahoo buys fashion website Polyvore
07/31 UBER VALUED AT : Wsj
07/31 Uber valued at about $51 billion after latest funding round - WSJ
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 
The feature you requested does not exist. However, we suggest the following feature:

Yahoo buys fashion website Polyvore

07/31/2015 | 06:25pm US/Eastern
A Yahoo logo is pictured in front of a building in Rolle

(Reuters) - Yahoo Inc (>> Yahoo! Inc.) said on Friday it agreed to buy fashion start-up Polyvore to help drive traffic and strengthen its mobile and social offerings.

(Reuters) - Yahoo Inc (>> Yahoo! Inc.) said on Friday it agreed to buy fashion start-up Polyvore to help drive traffic and strengthen its mobile and social offerings.

Yahoo, which did not disclose terms of the deal, said Polyvore will accelerate its 'Mavens' growth strategy.

The company has been focusing on four areas — mobile, video, native advertising and social — which it calls Mavens, to drive user engagement and ad sales as it battles intense competition from Google Inc (>> Google Inc) and Facebook Inc (>> Facebook Inc).

Revenue from Mavens made up about one-third of the company's total revenue in the quarter ended June 30.

The Mavens portfolio includes BrightRoll, mobile app network Flurry, mobile ad buying platform Yahoo Gemini and blogging site Tumblr.

Polyvore, the brainchild of 3 ex-Yahoo engineers, was started in 2007.

The Mountain View, California-based company allows users to mix-and-match articles of clothing and accessories and customize them into "sets".

Polyvore's co-founder and CEO Jess Lee was earlier part of Google Inc's (>> Google Inc) associate manager program, which Marissa Mayer headed before joining Yahoo as CEO.

(Reporting by Kshitiz Goliya in Bengaluru; Editing by Sriraj Kalluvila)

Stocks treated in this article : Yahoo! Inc., Google Inc, Facebook Inc
React to this article
Latest news on GOOGLE INC
07/31 Yahoo buys fashion website Polyvore
07/31 UBER VALUED AT ABOUT $51 BILLION AFT : Wsj
07/31 Uber valued at about $51 billion after latest funding round - WSJ
07/31DJYahoo to Buy Social Shopping Site Polyvore -- 3rd Update
07/31DJYahoo to Buy Social Shopping Site Polyvore -- 2nd Update
07/31DJYahoo to Buy Social Shopping Site Polyvore
07/31 Apple, BMW in courtship with an eye on car collaboration
07/31DJUber Closes Funding, Now Valued at More Than $50 Billion
07/31DJUber Crosses $50 Billion Valuation
07/31DJU.S. HOT STOCKS : Hot Stocks to Watch
Advertisement
Chart
Duration : Period :
Google Inc Technical Analysis Chart | GOOGL | US38259P5089 | 4-Traders
Income Statement Evolution
More Financials