Guidance Software, makers of EnCase®, the gold standard for digital investigations and endpoint data security, today introduced the company’s new corporate brand identity and logo. This major brand overhaul reflects the company’s repositioning to focus on broader markets.

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“The Guidance brand has long been associated with forensics and digital investigations,” said Michael Harris, chief marketing officer at Guidance. “Our customers around the world are also facing significant challenges related to the protection of their intellectual assets, including cyber risk, legal risk, and regulatory compliance. With our strategic expansion into endpoint security and other risk-management markets, our new brand identity better positions us to succeed in all of them.”

Guidance created the category of digital investigations and fueled the rise of endpoint data security to protect the critical information of corporations and governments with powerful tools that are market-proven and legally indisputable.

The new Guidance logo represents the company’s mission of providing expert guidance to its customers in solving for many types of information risk.

The arrow symbolizes the ability of the company’s customers to continue moving forward with Guidance leading the way. A vibrant new color palette expresses the revitalization of the company through experienced executive leadership and ongoing technology innovation.

The new Guidance tagline, “From beginning to endpoint,” reflects the strength of the company’s heritage in digital investigations and the value of a broader solution set for its customers.

  • To learn more about the new corporate brand and logo for Guidance, click here.
  • To hear an announcement on the new corporate brand from Guidance President and CEO Patrick Dennis, click here.
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About Guidance Software

Guidance (NASDAQ: GUID) exists to turn chaos and the unknown into order and the known—so that companies and their customers can go about their daily lives as usual without worry or disruption, knowing their most valuable information is safe and secure. Makers of EnCase®, the gold standard in digital investigations and endpoint data security, Guidance provides a mission-critical foundation of applications that have been deployed on an estimated 25 million endpoints and work in concert with other leading enterprise technologies from companies such as Cisco, Intel, Box, Dropbox, Blue Coat Systems, and LogRhythm. Our field-tested and court-proven solutions are used with confidence by more than 70 of the Fortune 100 and hundreds of agencies worldwide.

Guidance Software®, EnCase®, EnScript®, EnCE™, EnCEP™, Linked Review™, EnPoint™ and Tableau™ are trademarks owned by Guidance Software and may not be used without prior written permission. All other trademarks and copyrights are the property of their respective owners.

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