AGM 2016

HEINEKEN N.V.

Strong performance delivering on strategy

Jean-François van Boxmeer

CHAIRMAN OF THE EXECUTIVE BOARD/CEO

AMSTERDAM, 21 APRIL 2016

Disclaimer

This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN's activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements.

Many of these risks and uncertainties relate to factors that are beyond HEINEKEN's ability to control or estimate precisely, such as future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest rate and foreign exchange fluctuations, change in tax rates, changes in law, changes in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN's publicly filed annual reports.

You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. HEINEKEN does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of these materials.

Market share estimates contained in this presentation are based on outside sources such as specialised research

institutes in combination with management estimates.

2

2015 Key Highlights

Strong performance delivering on strategy

  • Organic revenue +3.5% with rev/hl up +1.3%

  • Consolidated beer volume +2.3% organically with growth from Americas, Asia Pacific and Europe more than offsetting weaker volume in Africa Middle East & Eastern Europe

  • Heineken® volume +3.5% with growth in all regions

  • Innovation rate 9.2% contributing 1.9bn of revenue

  • Operating profit (beia) +6.9% organically

  • Operating profit margin expansion +23bps, in line with full year 2015 guidance

  • Diluted EPS (beia) up 17% at 3.57

Proposed dividend 2015: 1.30 (up by 18%. 2014: 1.10)

3

Diversified Footprint Driving Balanced Growth

2015 FY Organic growth %

HEINEKEN NV

2.3

-2.0

5.1

6.3

1.3

1.3

4.3

3.1

-2.1

-0.2

3.5

2.7

8.5

4.1

1.4

6.9

-11

15

9.7

7.3

Consolidated beer volume

Revenue per hl Revenue

Operating profit (beia)

4

AFRICA MIDDLE EAST & EASTERN EUROPE

AMERICAS ASIA PACIFIC EUROPE

Heineken NV published this content on 20 April 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 19 April 2017 14:20:18 UTC.

Original documenthttp://www.theheinekencompany.com/-/media/Websites/TheHEINEKENCompany/Downloads/PDF/AGM-AVA-2016/NV/Heineken-NV-2016-AGM-presentation.ashx

Public permalinkhttp://www.publicnow.com/view/7E42BDDC67B5CE067C4ACF9E16D6AC1004839352