Hershey’s Chocolate World (NYSE: HSY) Attraction will celebrate the grand opening of the new Hershey’s Chocolate Tour on May 14, following the first major renovation of the popular attraction in 10 years. The world’s most visited factory tour now features the latest in digital technology and new installations that create a fully immersive and interactive experience for all ages.

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(Photo: Business Wire)

(Photo: Business Wire)

“Hershey’s Chocolate Tour is a fun and educational experience that has delighted families since 1973, and we look forward to commemorating this next special moment in its history,” said Suzanne Jones, Vice President, The Hershey Experience. “With the latest modernization, visitors will get a look into the magical, modern world of chocolate making like never before and learn how simple ingredients like milk, cocoa and sugar come together to create our delicious Hershey’s chocolate.”

Fans are invited to take part in the grand opening festivities and be one of the first to experience the new Hershey’s Chocolate Tour. The family-friendly celebration on May 14 will feature the official “unwrapping” of the tour, entertainment featuring the Hershey’s characters and a chance to win special prizes. The first 500 people in line will receive special commemorative Hershey’s Chocolate Tour gifts and chocolate bars, so come early! Hershey’s Chocolate World Attraction will have a special early opening at 8:30 a.m.

A New Tour for a New Generation

Riders will have a chance to meet the seven new cows in the fan-favorite barnyard scene, which transports visitors to the farms of Pennsylvania where Hershey sources milk for its chocolate. More than 10,000 fans helped name Mocha, Caramel, Strawbella, Blossom and Cocoa by voting online for their favorites, inspired by the delicious flavors found in chocolate. One more cow will be named by fans and the final cow by employees of The Hershey Company, to be announced at the grand opening.

In addition to the cows, visitors will find new updates throughout Hershey’s Chocolate Tour, including:

  • New graphics in the queue area highlighting The Hershey Company’s commitment to responsible sourcing and the simple ingredients like milk, cocoa and sugar
  • Photo features that make it easy for families to capture and share the magical memories from their visit
  • Enhanced sets featuring the latest in projection mapping and holographic imaging effects
  • 13 state-of-the-art animated figures
  • A brand new narration and theme song
  • Power-saving LED lighting
  • A high-resolution interactive finale scene that integrates photos submitted by Hershey’s Chocolate World Attraction fans on social media

For more information about Hershey’s Chocolate World Attraction activities and events, visit our website at HersheysChocolateWorld.com, join the conversation on our Instagram, Facebook, YouTube and Twitter pages, or call 717.534.4900.

About Hershey’s Chocolate World Attraction and Hershey’s Chocolate Tour

Since opening in 1973, Hershey’s Chocolate Tour has hosted more than 75 million visitors in its 42-year history making Hershey’s Chocolate World Attraction, with nearly four million visitors annually, the nation's most popular corporate visitor center. The attraction is open daily, year-round, except Christmas Day, and as always, Hershey’s Chocolate Tour is free of charge. Visitors to Hershey’s Chocolate World Attraction can also enjoy other activities including Create Your Own Candy Bar, Chocolate Tasting Experience, 4D Chocolate Mystery and the World’s Largest Hershey’s Candy Store.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

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