DUBAI, United Arab Emirates, March 24, 2014 /PRNewswire/ -- The Hertz Corporation (NYSE:HTZ) has announced the opening of a new car rental location at the recently launched Etihad Travel Mall in Dubai, United Arab Emirates. The new branch becomes the 20th Hertz location in the UAE among a global network of approximately 11,555 locations. It is located in Etihad Airways' one-stop travel retail and check-in facility on Sheikh Zayed Road, where guests can purchase tickets, drop off baggage and board an Etihad Express luxury coach directly from Dubai to Abu Dhabi International Airport.

President of Hertz International, Michel Taride, said: "This latest location in Dubai is symbolic of the seamless connection between Etihad Airways and Hertz, and is one of the many ways we are continuing to work in close partnership with the fastest growing airline in the history of commercial aviation. The new location on Sheikh Zayed Road is within reach for people living and working in many of Dubai's main commercial and residential towers as well as a number of prime residential areas, and brings Hertz closer to the customer."

Etihad Travel Mall is a demonstration of Etihad Airways' commitment to guests within its home market, and the opening of a ground floor Hertz outlet reinforces a long-term partnership between the UAE national airline and the world's largest general use car rental brand. For Etihad Airways guests landing in Abu Dhabi and connecting to Dubai, the branch is within easy reach of the Burj Al Arab, the Burj Khalifa and the Dubai Fountain, three of the city's top visitor attractions.

Peter Baumgartner, Chief Commercial Officer at Etihad Airways, said: "Etihad Travel Mall has received a very positive response from our guests since it opened last April and we are keen to build upon this success going forward. The introduction of a Hertz car rental location will provide even more convenient options for guests and complements the existing retail mix at Etihad Travel Mall, which includes outlets for Etihad Airways and our Etihad Holidays, Hala Abu Dhabi and Hala Travel Management subsidiaries."

Etihad Travel Mall is the first of several planned by Etihad Airways, which carried nearly 12 million passengers last year, a 16% increase on 2012. The new Hertz location will capitalize on a daily volume of 100,000 motorists, while also providing a rental option for Etihad Airways guests arriving at the Travel Mall from Abu Dhabi International Airport.

Nigel Johnson, Managing Director of Hertz UAE, added: "The new location is an important step in the strategic expansion of our network in the UAE, and it reinforces Hertz as the preferred car rental partner of Etihad Airways. This is our first travel mall outlet in the UAE, and establishing an early presence here is crucial as a booming regional aviation and travel sector underpins our expansion strategy."

To mark the opening of the new location, Hertz is offering a free Hertz Entertainer booklet with every monthly rental. Etihad Guest members will continue to earn 500 Miles on each Hertz rental globally as per the applicable terms and conditions.

About Hertz
Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in approximately 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Our Dollar and Thrifty brands have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe.

Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations,  Mobile Wi-Fi and unique vehicles offered through the Company's Adrenaline, Dream, Family,  Fun,  Green and Prestige Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services. More information about the Company can be found at www.abouthertz.com

About Hertz EMEA
Hertz, the world's largest general use car rental brand, operates from more than 8,800 corporate locations in more than 150 countries worldwide. Hertz has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services.  Hertz locations across the region offer customers the most modern fleet of vehicles in the market with a focus on quality, safety and reliability.

About Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2013 carried nearly 12 million passengers. From its hub at Abu Dhabi International Airport, Etihad Airways offers flights to 102 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas, with a fleet of 91 Airbus and Boeing aircraft.  The airline has more than 220 aircraft on firm order, including 71 Boeing 787 Dreamliners, 25 Boeing 777-X, 62 Airbus A350s, and 10 Airbus A380s, the world's largest passenger aircraft. Etihad Airways also holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Jet Airways.  Subject to regulatory approvals, Etihad Airways will acquire 49 per cent of Air Serbia and 33.3 per cent of Darwin Airline in Q1 2014. For more information, please visit: www.etihad.com

Contact:Sarah Brook / Gareth Wright
Tel: + 971 4 428 1502
sarahb@totalcompr.ae or gareth@totalcompr.ae

SOURCE The Hertz Corporation

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