HSBC said after consulting with staff and customers it had decided to keep the HSBC brand and would just add 'UK' to distinguish its "ring-fenced" UK retail banking from riskier parts of the business.

HSBC's ring-fenced bank will be headquartered in Birmingham from 2018, a year before the separation of the business has to take place.

(Reporting by Steve Slater; Editing by Matt Scuffham)