BELLEVUE, Wash., March 18, 2015 /PRNewswire/ -- Because bad things happen to good smartphones, HTC America Inc. unveils UH OH(TM) Protection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life's uh-oh moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.

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HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don't take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

"With the HTC One M9, we didn't stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way," said Jason Mackenzie, president of HTC Americas. "We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it."

Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:


    --  69% of respondents said they have damaged their phone in the past 12
        months, and
    --  47% of those that have repaired their phone spent $100 or more, while
    --  25% are currently using a damaged phone

"While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don't need UH OH Protection, we are going to give you $100 off your next HTC One," said Mackenzie. "If something does happen, we're going to take care of you - quickly."

How UH OH Protection Works
UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.

For more information, visit www.htc.com/us/uh-oh-protection.

About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com

Editor's Notes
Jason Mackenzie, President of HTC Americas, will be hosting a live Q&A with consumers to share details about the UH OH Protection program on Wednesday, March 18 at 9 a.m. PT. Consumers can submit questions via Twitter to @HTCUSA. The event will be live streamed at www.htc.com/us/uh-oh and then archived on YouTube at HTCAmerica.

www.htc.com/us/uh-oh-protection goes live at 8 a.m. ET on March 18, 2015

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SOURCE HTC