Michael Ganzera named Vice President Marketing & Communication;
Markus Gyssler joins as Managing Director, ID Solutions Germany

SANTA ANA, Calif. and ISMANING, Germany, October 4, 2012 - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification,
security and RFID industries, today announced that it has streamlined and strengthened its
management team with two new appointments.

Michael Ganzera has been tapped for the newly created corporate role of vice president
Marketing & Communication. Ganzera joined the Company in 2008 and most recently has
served as vice president Marketing & Business Development for Identive's Identification
Products division. Ganzera's professional background includes 13 years in management
roles within the smart card, contactless and payment industries. Prior to Identive, Ganzera
held a variety of senior positions in engineering, product management, marketing and
business development with NXP Semiconductors' Identification Products Group. Ganzera's
education includes a Master's degree in electrical engineering and broadcasting from the
Technical University of Graz in Austria. In his new, broader role Ganzera will have
responsibility for refining, coordinating and communicating the Company's strategies,
solutions and capabilities to the marketplace.

Markus Gyssler has been named managing director, ID Solutions Germany, with
responsibility for Identive's Multicard and Payment Solutions businesses. In this role Gyssler
will consolidate the capabilities of the Company's existing teams and resources to unify ID
systems and solutions activities in Germany. The combined Identive ID Solutions business
will focus on expanding the Company's engagement with smart city projects, multi-function
ID card solutions and cashless payment systems.

Gyssler brings more than 15 years' experience in senior roles in project management,
marketing, sales, business development, finance and operations gained in a number of
global technology companies within the software, hardware and digital media industries.
Prior to joining Identive, Gyssler was with the Actano Group, a Zurich-based project
management solutions firm, where he held a variety of senior management positions,
including most recently managing director for the XPERTS consulting arm of Actano GmbH.
Earlier in his career Gyssler served in senior management roles with BetaResearch GmbH,
the technology center of the KirchGroup, heading the product management division and
several other units within the pay-TV sector. He holds a degree in Mechanical Engineering
from the Technical University Munich and an MBA from the University of California at
Berkeley.

"I am thankful for the commitment and hard work of Achim Hirz and Juergen Mueller who
have recently departed the Company, and I am pleased to welcome Markus Gyssler to
Identive in this important new role. Since its acquisition in early 2012, clear synergies have
emerged between payment solution and our existing Multicard business, and we believe
Markus will help to propel this process forward," stated Ayman S. Ashour, chairman and chief
executive officer of Identive. "As we continue to consolidate our various brands under
Identive, Michael Ganzera's experience in global communication and deep technological
know-how makes him the ideal choice to broaden the awareness and acceptance of the
Identive brand in the marketplace."

About Identive

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world's
signature company in Secure ID. The company's products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive's mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.

Contacts:
Darby Dye, +1 949 553-4251, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Lennart Streibel, +49 89 9595-5195, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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