INDUSTRIAL BANK CO., LTD. Industrial Bank Won the 'Annual Outstanding Direct Bank' Award with Innovation on User Experiences
On December 17, the result of 2015 Pilot Chinese Financial Industry Annual Appraisal was announced in Beijing, Industrial Bank Direct Bank ('IB Direct Bank') won the 'Annual Outstanding Direct Bank' award with a wealth of product systems, innovative platform design ideas, convenient one-stop user experience and reliable security system.
Organized by www.jrj.com.cn, a mainstream financial websites in China, the Pilot Chinese Financial Industry Annual Appraisal includes banking, trust, fund and other popular areas, and evaluates industry leaders through questionnaires, online review and media appraisal, to promote the healthy development of financial sector. The 'Outstanding Direct Bank' award considers product diversity, differentiation, safety, convenience, value-added ability and number of users as important assessment indicators.
Through cooperation with third-party payment companies, IB Direct Bank has enabled customers with cards of 14 banks such as ICBC, ABC, BOC and CCB to make one-key purchase without registration and login, and simplified the procedures for customers to open account and open weak real-name accounts for other bank's clients at IB by 'password and identity verification by third party', making it easy to buy financial products online. 'Opening weak real-name account in real time during online transaction process, binding multiple bank cards of multiple banks with an electronic account of direct bank - both of these technologies are our bank's innovation, which not only bring conveniences to customers, but also broaden our customer base.' Yang Zhong, the General Manager of Electronic Banking Department of Industrial Bank introduced.
As the reporter learned from the appraisal committee, one of the reasons behind IB's award-wining is that it is the first domestic bank to achieve 'set transaction password after successful transaction', 'support associated current account for money fund similar to Yu E Bao, and conduct transfer, online payment and purchase of wealth management products after capital combination' and other user experience innovation models.
Since the launch in March 2014, the IB Direct Bank has been accessible from three major terminals of computers, mobile phones and ipad, covering seven series of online products, including wealth management, funds, fixed deposit, Xing Ye Treasure, Zhi Ying Treasure, Business Boom (Xingyehong), Cash Treasure, etc., and providing customers with assets inquiry, credit card repayments and other value added services. As of the end of November this year, the IB Direct Bank customers have exceeded 1 million with assets of over 90 billion yuan.
It is reported that IB Direct Bank is now actively developing bond financing products, physical precious metal products, consumer credit products and personal foreign exchange settlement and sale services, in order to further enrich the system of direct bank products and services to meet customers' diversified demands for wealth management on the internet.
'We will fully leverage the bank's group resources and release more competitive financial products suitable for direct bank characteristics, thus responding to the prevailing challenges of homogeneity among products of domestic direct banks', said Yang Zhong.
With 'good products, good access, good experience' as a foothold, the IB Direct Bank has quickly improved its influence in internet financial market. In less than two years, it has successively won the 'Best Direct Bank' awarded by China Financial Certification Center, the 'Best Annual Direct Bank' awarded by Sina.com, the 'Annual Outstanding Direct Bank' awarded by China Finance Online and other awards.
Industrial Bank Co. Ltd. issued this content on 2015-12-17 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2015-12-31 11:38:20 UTC
Original Document: http://www.cib.com.cn/en/About_IB/whatxs_new/20151231.html
