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Intel Capital Invests in Brazilian Healthcare Technology Company Pixeon Investment marks Intel Capital's First Latin American Healthcare IT Investment SÃO PAULO, December 19, 2011 - Intel Capital, Intel's global investment and M&A organization, has made its first Latin American healthcare IT investment in Pixeon, a medical imaging software company. Headquartered in Florianópolis, Brazil, Pixeon specializes in Picture Archiving and Communication Systems (PACS) which enable the digital management and processing of medical images. Pixeon will use the investment
to boost its sales and marketing activities.
Pixeon is leading healthcare IT innovation in Latin America
by making the transition to digital technology possible. Most
Latin American hospitals and clinics still print medical
imaging information on expensive medical films. With the
adoption of Pixeon's PACS, hospitals and clinics can
significantly reduce the usage of medical films, amounting to
substantial cost savings and better diagnostics. Pixeon
offers this technology as a Software as a Service (SaaS),
allowing customers pay for the product according to
usage.
"The main benefits of Pixeon's products are the reduced
conventional medical film costs and improved diagnostic
quality, providing doctors with an efficient and more
accurate tool to carry out procedures," said Fernando
Peixoto, CEO and
shareholder at Pixeon. "The technology allows up to an 80
percent reduction in the need to print on special film,
speeding up workflow and the distribution of medical images
in a healthcare establishment."
"Pixeon's technology provides the over 7,500 hospitals and
7,000 diagnostic clinics in Brazil the ability to adopt
innovative digital imaging solutions," said David Thomas,
Managing Director, Intel Capital Latin America. "The adoption
of advanced image processing technologies will help the
healthcare industry to invest more in IT infrastructure,
thereby speeding up internal processes and ensuring better
quality in healthcare service and diagnostics."
Pixeon has been in the Brazilian healthcare technology market
for more than eight years and earlier this year entered
Argentina. With this new round of investment, Pixeon aims to
expand its business, which will entail doubling business
development employee headcount while also managing current
contracts. Claudia Goulart, former CEO of GE Healthcare in
Latin America, will join Pixeon's board as an independent
member. Major shareholders in the company, including Fernando
Peixoto and Iomani Engelmann, will fill other positions.
Pixeon's new business development focus will include
technologies in new generation of PACS Aurora and 3D viewing
technologies.
Dave Thomas is a Managing Director with Intel Capital and is
responsible for all of Intel Capital's investment activities
in Latin America. Dave's team includes investment
professionals Ricardo Arantes, Fabio dePaula and Alexandre
Villela, all of
whom are based in Sao Paulo. Alexandre is the investment
officer for Pixeon. Intel
Capital has a strong track record in Brazil with local
investors in Latin America since
1999 and more than 11 years of experience doing investments
in the region.
Pixeon specializes in the research and development of
solutions for health diagnostics
by image sector. Pixeon provides services to hospitals and
clinics throughout Brazil, some of which are considered
pioneers and leaders in the country's healthcare industry.
Headquartered in Florianópolis (SC), it provides national
companies located in all five Brazilian regions. Today, it
has more than 150 installed PACS units. With PACS Aurora it
is possible to digitalize, store and transmit images
generated in any piece of diagnostic equipment. Consisting of
different modules, it offers components that work from
collecting, storage and handling exams to, managing, sharing,
comparing results, image reconstructions in two or three
dimensions (2D or 3D), sharing between computers in the same
network and through the Internet, plus recording manager for
CDs and DVDs.
Intel Capital, Intel's global investment and M&A
organization, makes equity
investments in innovative technology start-ups and companies
worldwide. Intel Capital invests in a broad range of
companies offering hardware, software, and services targeting
enterprise, mobility, health, consumer Internet, digital
media, semiconductor manufacturing and cleantech. Since 1991,
Intel Capital has invested more than US$10.4 billion in over
1,185 companies in 51 countries. In that timeframe, 194
portfolio companies have gone public on various exchanges
around the world and 286 were acquired or participated in a
merger. In 2010, Intel Capital invested US$327 million in
119 investments with approximately 44 percent of funds
invested outside the U.S. and Canada. For more information on
Intel Capital and its differentiated advantages, visit www.intelcapital.com.
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CONTACTS: Alessandra Neris
Burson-Marsteller for Intel (11) 3094-2254 alessandra.neris@bm.com
Rodrigo Lóssio
Pixeon Press Relations (48) 9121-3669 lossio@dialetto.com.br
Janara Nicoletti
Pixeon Press Relations (48) 2106-2716 janara@dialetto.com.br