The ride-hailing company has had a rough history when it comes to protecting driver and passenger data, even while it gears up for a public listing next year.

Hackers previously stole information about Uber drivers and the company acknowledged in 2014 that its employees had used a software tool called "God View" to track passengers.

Zefo, who will start in her new job from Aug. 6, joins Uber from Intel Corp where she was chief privacy & security counsel.

Hania joins from Dutch digital mapping company TomTom, where he was vice president of privacy & security.

(This version of the story was corrected to say "company spokeswoman" from "company spokesman" in paragraph 1)

(Reporting by Vibhuti Sharma in Bengaluru; Editing by Shounak Dasgupta)