25thNovember 2015

'Breaking news: Apple makes a lot of money from iPhones.

Okay, this won't come as a surprise to anyone who hasn't been living under a rock for the past half a decade or so. However, some recent figures have shown just how much profit Apple actually make from it's smartphones. It's a staggering 94% of the market.

The results come from data provided by financial services company Cannacord Genuity and are particularly surprising when you consider that Apple has a comparatively tiny share of the smartphone market at 13.5% (from IDC). But how does Apple make so much money?'

Recent figures have shown that Apple make a staggering proportion of the profit in the global smartphone market. But what could be driving force behind this seeming domination over the competition?

In a new blog from ECOM, our specialist digital brand, they take a look at all things smartphone and discuss how this news will impact upon the digital jobs market.

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