The Restaurant Group add a second restaurant name, Joe's Kitchen, to intu Victoria Centre's dining offer as it signs a deal to secure a 3,240 sq ft unit on the upper level of the centre's new clock tower catering cluster.

Joe's Kitchen is fun, welcoming, casual, down to earth and wonderfully simple. Taking inspiration from Borough Market, London, Joe's offers great tasting fresh food, cooked by people who care, and served just how you like it. The atmosphere is relaxed and inviting, with a playlist of great British classics, both old and new. Serving food to make you feel good from breakfast all the way through to night time, it's the perfect place to catch up with friends, grab a quick bite to eat or enjoy a family meal.

Jonny Buckle, head of leisure acquisitions at The Restaurant Group explains why intu Victoria Centre is a perfect location for their restaurants, he said: "intu Victoria Centre is a prime shopping centre in the city of Nottingham attracting 24 million visitors a year, so it's important that we have a presence there. Joe's Kitchen will be a great addition, offering customers a relaxed dining environment and something a little different to our offer at Coast to Coast which will also feature in the new dining quarter."

The new restaurants at intu Victoria Centre bring to life intu's wider vision for creating experience-based destination shopping centres that offer an exciting mix of retail and leisure, and meet customers' evolving needs.

"The building project is really taking shape now and we are pleased with the drama that the old station clock tower is going to lend to the scene. We already have a great mix of restaurants lined up, including Handmade Burger Co, Coast to Coast, Tortilla and Ed's Easy Diner but with Joe's Kitchen the morning through to night offer really appealed as this is a location that will be humming all day every day," added Martin Breeden, regional director of intu.

The new clock tower dining area is part of intu Victoria Centre's £40 million refurbishment programme, which also includes new interiors, new entrances, enhanced lighting and top quality finishes throughout.

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