FOR IMMEDIATE RELEASE
Contact: Kevin Jarnagin
Blue Heron Communications
(800) 654-3766
Kevin@blueheroncomm.com

PURE FISHING WINS BIG AT ICAST 2015
PENN and Pflueger Honored

COLUMBIA, S.C. (July 23, 2015) - ICAST, the International Convention of Allied Sportfishing Trade, concluded their annual trade show in Orlando, Fla., with the announcements of the new product award winners. PENN® took top honors in the saltwater reel category with the Clash™ spinning reel. Pflueger won the best new fly fishing reel category with the new Medalist.

The awards are voted on by attending retailers and media members. This marks the second year in a row that PENN has taken top honors for saltwater reel.

'Each of these awards is a true indicator of our teams commitment to developing the best gear,' said Pure Fishing Executive Vice President for Global Brands and Product Development John Weiss. 'These awards are a testament to their fine work and our products enhance the fishing experience for all anglers.'

The new PENN® Clash® spinning reel is a lightweight, technical spinning reel designed for shallow saltwater fun with artificials or live bait. With the computer-controlled CNC gear technology system, the precision aluminum/brass main gear and brass pinion are machined for exact tolerances to provide the smoothest operation. Seven Clash models featuring an attractive and long-lasting black with gold trim finish are available, from the 8.2-ounce 2000 to the 27.2-ounce 8000. Prices start at $179.95 MSRP.

The Medalist is widely popular, but received technological upgrades that benefit the many anglers that rely on Pflueger. Built for freshwater applications, the Medalist is suited to tame cold-water, high-country trout or manage hard-pulling steelhead.

Lightweight and sporting the look of the traditional fly reel, the Medalist provides anglers with adequate backing capability for long fights with trophy fish. The reel is proven reliable and the click-and-pawl, precision-check-mechanism drag system provides the distinctive fly-reel sound fly anglers love to hear.

The reel is convertible for left- or right-handed retrieve and packaged with a protective reel pouch. The Medalist fly reel is available in three sizes with an MSRP starting at $119.95.

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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://purefishing.com.

About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit http://jarden.com.

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