BATTLE CREEK, Mich., Oct. 18, 2017/PRNewswire / -- Did you know that approximately 80 percent of LGBTQ youth experience harassment at school? This year, Kellogg Company is again partnering with GLAAD, as an official sponsor of Spirit Day 2017. Spirit Day takes place during National Bullying Prevention Month and inspires adults and young people to stand together and send a message of solidarity and acceptance to LGBTQ youth by wearing purple or 'going purple' online on October 19, 2017.
Kellogg and its brands are going purple by changing its social media handles on Thursday, October 19, and take a collective stand against bullying.
Bullying is a serious issue. To bring further awareness to this important issue, we asked our Kellogg characters to 'speak out' against bullying in this video.
Spirit Day began in 2010 as a way to show support for LGBTQ youth and take a stand against bullying. Following a string of high-profile suicide deaths of gay teens in 2010, GLAAD worked to involve millions of teachers, workplaces, celebrities, media outlets and students in going purple on social media or wearing purple, a color that symbolizes spirit on the rainbow flag. For more information visit http://glaad.org/spiritday.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands - Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more - that nourish families so they can flourish and thrive. With 2016 sales of $13 billionand more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
SOURCE Kellogg Company
For further information: Kellogg Company Media Hotline, Media.Hotline@Kellogg.com, 269-961-3799
Kellogg Company published this content on 18 October 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 October 2017 12:10:09 UTC.
Original documenthttp://newsroom.kelloggcompany.com/2017-10-18-Kelloggs-Characters-Speak-Out-On-Bullying
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Kellanova (formerly Kellogg Company) is the world leader of the production and the marketing of cereal for breakfast. Net sales (not including sold divisions) break down by family products as follows:
- snacks (61.8%): biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Cheez-It, Pringles, Austin, Parati and RXBAR brands;
- cereals (20.9%): Sucrilhos, Zucaritas, Kellogg's Extra, Müsli, Choco Krispis, Coco Pops, Choco Krispies, Frosties, Fruit'n Fibre, Kellogg's Crunchy Nut, Krave, Kellogg's Extra, Country Store, Smacks, Pops, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Frosties and other brands;
- frozen products (8.3%): Eggo and Morningstar Farms brands;
- other (9%): primarily noodles.
As of February 20, 2024, the group had 21 production sites worldwide.
Net sales break down geographically as follows: North America (50.1%), Asia/Middle East/Africa (21.2%), Europe (19.1%) and Latin America (9.6%).
In October 2023, completed the separation of its North America cereal business.