The Early Fan Gets The Bran: Spice Adams Surprises Tailgaters With A Sunny Start To Their Day

Kellogg's Raisin Bran® teamed up with retired Chicago football player to bring breakfast to fans

BATTLE CREEK, Mich., Nov. 13, 2017/PRNewswire / -- Friends, football and food is a great start to the day; however, creating the perfect pregame tailgate can often mean unpacking 5 hours before kick-off.To celebrate early rising tailgaters, who put in hard work long before food gets off the grill, Kellogg's Raisin Bran® and retired football player Spice Adams surprised morning tailgaters in Chicagoyesterday with a bit of fun and a 'sunny' breakfast to start their day.

As early-rising football fans prepped for their pre-game ritual in the early Autumn light, Adamswandered into their setups with a mobile game day breakfast cart - complete with a milk-dispensing keg - to serve up sunshine, fun, and Kellogg's Raisin Bran.

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'Even after retiring, I'm still waking up bright and early on game days to tailgate with friends and family. But let's be honest, setting up a proper tailgate is hard work and I need a good breakfast to start my day right,' said Adams. 'I love Kellogg's Raisin Bran because it's heart-healthy and has the perfect sweet, sunny kick to keep me going till the final play.'

With the winning combination of two scoops of sweet, sun-kissed raisins and crunchy whole wheat flakes, Kellogg's Raisin Bran is a deliciously heart-healthy way to start your day and the perfect way to get a little taste of the sweet life no matter what team you are rooting for.

Kellogg's Raisin Bran is available at grocery and mass retail stores nationwide for a suggested retail price of $4.29. Visit www.Kelloggs.com for more information on Kellogg's Raisin Bran, and check out the surprise breakfast on Spice Adam's social media channels.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands - Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more - that nourish families so they can flourish and thrive. With 2016 sales of $13 billionand more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

Source: Tailgating Institute Online Research

While many factors affect heart disease, diets low in saturated fat and cholesterol might reduce the risk of heart disease.

SOURCE Kellogg Company

For further information: Media Hotline, Kellogg Company, 269-961-3799, media.hotline@kellogg.com; or Renee Mailhiot, 312-838-8301, renee.mailhiot@edelman.com

Kellogg Company published this content on 13 November 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 13 November 2017 14:08:03 UTC.

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