Kohl's Corporation : Kohl's Department Stores' 2012 Holiday Campaign Invites Customers to Create Their Dream Holiday with Great Giftables at Unprecedented Values
11/01/2012 | 01:05pm CET
New "Dream Receipt" campaign will delight shoppers by picking up
their tab - one winner, every day in every store and Kohls.com from Nov.
23 - Dec. 24
Kohl's will open for 24 hours on Friday, Nov. 23 - from 12 a.m. to
midnight - with "Operation: Black Friday" doorbusters available at
Kohls.com starting on Wednesday, Nov. 21
Department Stores (NYSE: KSS) today announced its 2012 integrated
holiday campaign, emphasizing gifts to dream of at unprecedented values
this holiday season. With deeper savings and more opportunities to shop,
save and share the best offers of the season, combined with
customer-friendly policies, Kohl's is the smart choice for shoppers with
big holiday dreams.
"While cautious in the current economic environment, consumers still
want to create a dream holiday for themselves and their families," said
Kevin Mansell, Kohl's chairman, president and chief executive officer.
"Kohl's is delivering incredible savings opportunities to help customers
create the holiday experience they dream of within the budget they can
afford. We are providing deeper savings more often throughout the season
and creating a comfortable, convenient and inspiring shopping experience
in-store, online and through mobile devices. Customers will find great
gifting options for everyone on their list - all at the prices they
want. We believe our collective holiday approach makes Kohl's the most
compelling store to shop this holiday season."
Dream Receipts - Kohl's is picking up the tab
for one winner in every store, every day from Nov. 23 - Dec. 24
To delight customers and provide a dream shopping experience this
holiday season, Kohl's is launching the "Dream Receipt" program, picking
up the tab for one winner every day, from Nov. 23 - Dec. 24, in every
store and Kohls.com. A Kohl's shopper will be picked at random every day
in every one of Kohl's 1,146 stores across the country and on Kohls.com.
Kohl's will pay for each winner's entire purchase. In the spirit of
making dreams come true, Kohl's is giving each winner an additional $10
transferable promotional gift so that they can help "pay it forward" by
giving it to someone else for this holiday season. Over the 32-day
period, Kohl's will reward more than 36,500 Dream Receipt winners! See
Official Rules* for details.
In the spirit of paying it forward, the Dream Receipt program will not
only make Kohl's shoppers' dreams come true, but will also help deliver
happy holidays to deserving kids. For every new person who "Likes" Kohl's
Facebook page from Nov. 23 - Dec. 24, Kohl's will donate $1 to Toys
for Tots, up to $500,000. With a long-standing commitment to kids'
health and education initiatives nationwide, Kohl's is excited to have
Kohl's Facebook fans show their support in providing a more enjoyable
holiday for kids by helping the company give to Toys for Tots. The U.S.
Marine Corps Reserve Toys for Tots Program collects new, unwrapped toys
to distribute as Christmas gifts to children in need so they may
experience the joy of the holiday season.
Kohl's "Operation: Black Friday" Sales Event -
Friday, Nov. 23, 12 a.m. - Midnight - Open 24 Hours
Due to popular demand, Kohl's will once again open its doors nationwide
at 12 a.m. on Friday, Nov. 23. Stores will be open for 24 straight hours
from 12 a.m. until midnight, offering shoppers additional hours to gain
incredible savings on the items they dream of this holiday season.
Online shoppers can start saving even earlier this year with all Early
Bird specials available on Kohls.com on Wednesday, Nov. 21 and, like
last year, all day on Thanksgiving.
National Marketing Campaign - Dream Gifts
To capture the dream and delight of the holiday season, Kohl's will
feature its "Dream Gifts" holiday marketing campaign. The fun and
energetic music and language of the campaign invites customers to
imagine the holiday of their dreams and to use Kohl's tools, resources
and savings opportunities to make their dreams a reality. Kohl's holiday
campaign will be communicated through in-store marketing, Kohls.com,
digital and social media, mobile, email, direct mail, broadcast and
In-Store Marketing - With designated gift zones throughout the
store showcasing perfect gift pairing options, such as pajamas with
slippers, Kohl's is set up to be the holiday gift-giver's destination.
This year, Kohl's expanded its toy shop by 25 percent to offer toys
kids dream of from top brands including Disney, Fisher-Price, Hasbro,
Leapfrog, Mattel, V-Tech and more.
Kohls.com Exclusives - This holiday, visitors to Kohls.com
will have access to a convenient, guided shopping experience through
new online enhancements. Kohls.com
shoppers will also receive additional value through online exclusive
discounts and promotions in November and December and free standard
shipping offers with a minimum purchase every day throughout the
Online List Builder - Shoppers are invited to use Kohl's
enhanced list builder to create customized shopping lists for all
things on Kohls.com;
manage those lists from their desktop, tablet or mobile device; and
then share those lists through email or social channels. For the
budget-conscious shopper, the new listing tool offers a real-time
budgeting feature allowing users to set budgets before they create
their lists and stay on track as they add items. For the first time
ever, customers can also print their lists from Kohl's Kiosks in store.
Holiday Gift Shop - Kohl's will launch its online Gift Shop where
customers can enjoy an inspiring and convenient online shopping
experience. The Gift Shop will feature easy-to-shop categories to help
gift givers find the perfect "dream" items for everyone on their lists.
Social Media - Kohl's Facebook fans (facebook.com/kohls)
will receive exclusive savings opportunities during the holidays
through Friday Flash Sales, and will be able to help select which
dream gifts go on sale through Kohl's "Like Races." Fans can also
participate in a "New Arrivals Sweepstakes" to enter for a chance to
win $100 Kohl's Gift Cards for themselves and three of their
friends**. Throughout the holidays, customers can follow the
conversation on Twitter (@Kohls)
and enjoy the company's new Pinterest holiday boards to provide
inspiration for great holiday gifts (http://pinterest.com/kohls/).
New for the holidays, through the "Dream Receipt" campaign, fans
can help Kohl's deliver a happy holiday to deserving kids. For
each new person who "Likes" Kohl's Facebook page, Kohl's will
donate $1 to Toys for Tots, up to $500,000.
Mobile - Just in time for Black Friday, the company will have
free WiFi available in all Kohl's stores nationwide, allowing
customers to easily access their online shopping lists. Consumers are
invited to "check-in" on Foursquare at Kohl's store locations with
their mobile devices for additional savings opportunities during the
An enhanced mobile application allows users to view and search the
newest products, find local store information, use QR code and bar
code functionality to find product descriptions, read reviews,
shop online and more.
Email Alerts - Customers choosing to receive email
communications from Kohl's will be sent relevant updates on Kohl's
brands and even more savings opportunities throughout the holiday
season than last year.
Kohl's Charge Card -Throughout the holidays, Kohl's will
continue to reward Kohl's Charge customers with value-added offers and
extra savings opportunities. In November and December, Kohl's Charge
card and non-Kohl's Charge card customers will enjoy more ways to save
than last year, including additional savings offers and deeper savings
Direct Mail -To help shoppers select the perfect gifts
that their loved ones are dreaming of, Kohl's will once again
distribute a bundled holiday gift guide and jewelry mailer to select
Kohl's Charge card holders, including additional ways to save. Also,
in mid-December, just in time for last-minute shoppers, Kohl's will
send out an additional gift guide with 32-pages of dreamy gift ideas,
including jewelry and watches and a large selection of national,
private and exclusive brands.
Broadcast - Kohl's will inspire customers with advertisements
that feature a series of Christmas trees decked out in themed dream
gift assortments, including a jewelry-adorned tree, a
sleepwear/slipper tree, holiday dinnerware tree and sweater tree, to
name a few. To help reach the growing number of shoppers who are
watching television episodes online, Kohl's is running 30-second spots
within full-episode players, such as Hulu, ABC.com, CWTV.com and
Adap.TV. Kohl's is also expanding its presence on the Food Network
this holiday season by sponsoring the Food Network's Thanksgiving
Live! program and adding two new 30-second vignettes starring
Bobby Flay as he discusses favorite Thanksgiving dishes and holiday
Out-of-Home - New this year, movie-goers will see Kohl's in
theaters across the country as Kohl's starts advertising in cinemas
for the first time. Advertising in theaters will begin prior to
Thanksgiving and run throughout the holiday season.
Kohl's Dream Policies and Customer Conveniences
From the stores to the web to mobile devices, Kohl's customers will
enjoy a dream shopping experience with incredible gifts at unprecedented
values and customer-friendly policies and conveniences which include:
Unbeatable Savings Opportunities
Kohl's Cash® - During Kohl's Cash promotions, all shoppers get
$10 Kohl's Cash for every $50 spent (in store or online), with no earn
limit, that can be used toward future purchases in store or on Kohls.com
- good on all brands and sale prices. It's like getting paid to shop!
This year, shoppers will have additional days to earn and additional
days to redeem Kohl's Cash compared to last year.
Night Owls and Early Birds - During special hours, Kohl's
offers the lowest prices of the week on select items or categories.
Kohl's Charge - Kohl's Charge customers receive a number of
exclusive benefits. In addition to getting extra savings on their
first purchase, shoppers also receive Pick-Your-Day shopping passes
and special event discounts throughout the year.
Only-at-Kohl's Brands - Kohl's powerful brand portfolio
includes Simply Vera Vera Wang, Jennifer Lopez collection, LC Lauren
Conrad, Marc Anthony collection, Rock & Republic, Food Network, Bobby
Flay, ELLE Contemporary Collection, ELLE DECOR, Dana Buchman, Princess
Vera Wang, Candie's, Mudd, Tony Hawk, Apt. 9, Chaps, Jumping Beans and
SONOMA life + style. Kohl's is also home to national brands including
Levi's, Carter's, Nike, Adidas, Bali, Fisher-Price, Cuisinart,
KitchenAid and more. Customers can enjoy the launch of DesigNation,
Kohl's limited-edition collection concept, with an exclusive line from
designer Narciso Rodriguez, available starting Nov. 7 at 7 a.m.
Shoppers 60+ - Every Wednesday, Kohl's shoppers age 60 and
better will save an extra 15 percent on in-store purchases at Kohl's
Customer-Friendly Policies and Conveniences
A Hassle-Free Return Policy - Kohl's return policy gives
customers a quick, convenient and "no-questions-asked" experience.
Customers returning merchandise with receipts or items purchased with
Kohl's Charge cards are eligible to receive full refunds or even
exchanges, while customers without a receipt will receive a Kohl's
No Exclusions - There are no brand exclusions when using offers
like Kohl's Cash or Kohl's Charge card discounts.
Kohl's Kiosk - Buy, Save and Ship for Free - Kohl's Kiosks
located in all stores make it easy to shop with confidence. Customers
can choose from an expanded assortment of styles, sizes, colors and
merchandise that may not be available in stores. Additionally, Kohl's
offers free standard shipping in the U.S. on items ordered from
Gift Cards - To provide shoppers with an easy, convenient gift
option, gift card centers will be located near check-outs and will
offer an expanded assortment of holiday and everyday gift card styles,
as well as a variety of accessories and gourmet candies, including
Godiva chocolates, to pair with gifts.
Free Gift Boxes - Kohl's offers free gift boxes in a variety of
sizes to make holiday gift wrapping easy.
Gift Registry - Kohl's offers convenient gift registry options
for life's special occasions, including the Wedding Wishes gift
registry, Little Ones baby registry and Special Days personal
registry. For more information, visit Kohls.com/Registry
or visit your local Kohl's store.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and
home products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl's operates 1,146 stores in 49 states. In
support of the communities it serves, Kohl's has raised more
than $208 million for children's initiatives nationwide through its
Kohl's Cares® cause merchandise program, which operates under
Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department
Stores, Inc. For a list of store locations and information, or for the
added convenience of shopping online, visit www.Kohls.com, or
join the discussion on Facebook http://www.facebook.com/kohls or
Cautionary Statement Regarding Forward Looking
This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
including guidance on the Company's targeted sales and earnings. Kohl's
intends forward-looking terminology such as "believes," "expects,"
"may," "will," "should," "anticipates," "plans," or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl's Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl's filings with the SEC.
* No Purchase Necessary. Open only to legal U.S. residents, 18 or
older. See Official Rules available in store or at www.kohls.com/dreamreceipt
on or after 11/8/12. Void in Puerto Rico and where prohibited by law.
** No Purchase Necessary. Open only to legal U.S. residents, 18
or older. See Official Rules available at http://www.facebook.com/kohls.
Void in Puerto Rico and where prohibited by law.