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Kohl's Corporation : SHOP IT TO WIN IT EVERY DAY AT KOHL’S THIS BACK TO SCHOOL SEASON

08/16/2012 | 09:51am US/Eastern
FOR IMMEDIATE RELEASE Contacts:

Kohl?s Media Relations:
Vicki Shamion, 262-703-1464 or Vicki.Shamion@Kohls.com
Jen Johnson, 262-703-5241 or Jen.Johnson@Kohls.com

Shop It to Win It Every Day at Kohl's this Back to School Season

Thousands of prizes and special discounts given every day through September 3

MENOMONEE FALLS, Wis., August 16, 2012 - Today, Kohl ?s Department Stores(NYSE: KSS) announced the "Shop It to Win It" sweepstakes, offering an even more exciting shopping experience while customers shop and save on stylish brands at Kohl?s this back to school season. Beginning Thursday, August 16 through Monday, September 3, customers that shop Kohl?s, Kohls.com, Kohls.com via mobile devices or the Kohl?s Kiosk will receive one game piece code for every $25 spent

for a chance to win a variety of prizes each day from gift cards, to back-to school essentials, to the grand prize of $5,000 in
Kohl?s gift cards for the winner and $1,000 in Kohl?s gift cards for three friends. One in every 10 game pieces will score a
prize or special discount throughout the sweepstakes (see Official Rules available in store or at kohls.com/shopittowinit).
"We are thrilled to offer our customers more ways to win at Kohl?s this season - from scoring incredible values on great back-to-school fashions and essentials, to providing shoppers with the chance to win great prizes every day," said Julie Gardner, Kohl?s executive vice president and chief marketing officer. "The "Shop It to Win It? event is one more way our customers can expect great things from shopping at Kohl?s."
The sweepstakes is part of Kohl?s integrated "Shop Save Win" campaign that celebrates customers who are budget conscious and looking for quality and style. Each Shop It to Win It game piece will include a unique code that customers can enter at www.kohls.com/shopittowinit to see if they have won and/or to redeem their prize. Instant winners, who can share their excitement via Facebook or Twitter through a Shop it to Win it hash tag (#ShopItToWinIt) will receive a variety of prizes
or special discounts, including a Keurig Mini Coffee Brewer, Jansport backpack, $10 Kohl?s promotional gift, 50 free prints
from Shutterfly* and more. In addition, all codes can be entered at www.kohls.com/shopittowinit for a chance to win $5,000 in Kohl?s gift cards for the winner and $1,000 in Kohl?s gift cards for three friends.
In addition to the Shop It to Win It sweepstakes, there are many other ways to win at Kohl?s this back-to-school season, including:

? Savings Events: Kohl?s shoppers will enjoy several savings opportunities throughout the season including

our Lowest Prices of the Season Sale and our Anniversary Sale as Kohl?s celebrates its 50th anniversary.

? Mobile Messaging: Throughout the season, Kohl?s continues to provide shoppers with timely details on the

hottest trends and latest savings opportunities through our mobile SMS messaging program.

? Facebook Flash Sales: The company is also incorporating "Like" races into our Facebook Flash Sale program. Each week, Kohl?s offers three items and fans can "Like" which item they most want to see offered

on sale in the Friday Flash Sale that week.

? Pinterest: Kohl?s launched several back-to-school Pinterest boards highlighting different brands, trends and

products.

? Princess Vera Wang: Just in time for back to school, Kohl?s launched Princess Vera Wang, a juniors contemporary, premium lifestyle collection that is now available at Kohl?s stores nationwide and Kohls.com.

o Facebook fans can raid the Princess Vera Wang closet available on Kohl?s Facebook page.

Through the "Your Closet, Your Rules" contest, Kohl?s fans can win a $500 Kohl?s gift card by

creating an outfit and getting their friends to vote. 10 winners will be chosen each week through

August 20.

o The Princess Vera Wang launch is also supported through a mobile experience that directs shoppers to a branded landing page where they can explore and shop styled looks, browse styling

tips from the Kohl?s style team and view top-voted looks from the Facebook Princess Vera Wang
closet.
o Kohl?s is partnering with Teen Vogue to host a nationwide model search. The winner will appear in
the Princess Vera Wang 2013 ad campaign. Beginning in August, eligible participants will have the
opportunity to enter by attending casting calls in New York, Los Angeles and Chicago or by uploading a photograph and entry form online. Finalists will travel to New York City where they will
meet with an elite panel of judges and participate in a Teen Vogue photo shoot. More information
about the model search contest and rules for entry can be found at www.princessmodelsearch.com.
In addition to the newly debuted Princess Vera Wang collection, Kohl?s and Kohls.com customers can win with quality national and exclusive brands at a value they can appreciate. Kohl?s powerful brand portfolio includes Simply
Vera Vera Wang, Jennifer Lopez collection, LC Lauren Conrad, Marc Anthony, Rock & Republic, Food Network, Bobby Flay, ELLE Contemporary Collection, ELLE DECOR, Dana Buchman, Candie?s, Mudd, Tony Hawk, Apt. 9, Chaps, Jumping Beans and SONOMA life + style. Kohl?s is also home to national brands including Levi?s, Carter?s,
Nike, Adidas, Bali, Fisher-Price, Cuisinart, KitchenAid and more.
Shoppers always win with Kohl?s additional unique offerings, some of which include:

Unbeatable Savings Opportunities

? Kohl's Cash® - During Kohl?s Cash promotions, all shoppers get $10 Kohl's Cash back for every $50 spent (in

store or online), with no earn limit, that can be used toward future purchases in store or on Kohls.com - good on
all brands and sale prices. It's like getting paid to shop!

? Power Hours and Early Birds - During special hours, Kohl's offers the lowest prices of the week on select

items or categories.

? Kohl's Charge - Kohl's Charge customers receive a number of exclusive benefits. In addition to getting extra

savings on their first purchase, shoppers also receive Pick-Your-Day shopping passes and special event
discounts throughout the year.

? Shoppers 60+ - Every Wednesday, Kohl?s shoppers age 60 and better will save an extra 15 percent on in-store

purchases at Kohl?s stores nationwide.

Hassle-Free Policies

? A Hassle-Free Return Policy - Kohl?s return policy gives customers a quick, convenient and "no questions asked" experience. Customers returning merchandise with receipts or items purchased with Kohl?s Charge cards are eligible to receive full refunds or even exchanges, while customers without a receipt will receive a Kohl?s

merchandise credit.

? No Exclusions - There are no brand exclusions when using offers like Kohl?s Cash or Kohl?s Charge card

discounts.

Customer Conveniences

? Kohls.com - 24 hours a day, seven days a week, shoppers have access to an expanded online assortment of

exciting merchandise, tremendous values and conveniences available on Kohls.com, including functionality for customer ratings and reviews, online redemption of Kohl?s Cash and navigation features to showcase "What?s New," "Best Sellers" and "Customers? Top Rated."

? Extended Store Shopping Hours - Kohl?s stores open early and close late so shoppers can take advantage of great in-store savings when it?s most convenient.

? Kohl's Kiosk - Buy, Save and Ship it for Free - Kohl?s Kiosks located in all stores make it easy to shop with

confidence. Customers can choose from an expanded assortment of styles, sizes, colors and merchandise that
may not be available in stores. In addition, Kohl's offers free standard shipping in the U.S. on items ordered from in-store kiosks.

? Gift Registry - Kohl?s offers convenient gift registry options for life?s special occasions, including the Wedding

Wishes gift registry, Little Ones baby registry and Special Days personal registry. For more information, visit
Kohls.com/Registry or visit your local Kohl?s store.
? Facebook and Twitter - Check out Kohl?s deals and promotions on Facebook (facebook.com/kohls) and follow
the conversation on Twitter ( @Kohls).

Shop It to Win It Sweepstakes Details

No purchase necessary. Open only to legal residents of the U.S. and D.C., 18 or older. Void in Puerto Rico and where prohibited by law. Game piece codes available through 9/3/12. Must redeem game piece codes by 9/21/12.
See Official Rules available in store or at kohls.com/shopittowinit for complete details, including prizes, odds and game piece limitations.
*Shutterfly offer good for fifty (50) free 4x6 prints at Shutterfly.com. Taxes, shipping and handling will apply. Offer valid through September 27th, 2012 for one-time redemption. Not valid for in-store pick up.

About Kohl's

Based in Menomonee Falls, Wis., Kohl?s (NYSE: KSS) is a family-focused, value-oriented specialty department store
offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl?s operates 1,134 stores in 49 states.
In support of the communities it serves, Kohl?s has raised more than $208 million for children?s initiatives nationwide through its Kohl?s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of
Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, or join the discussion on Facebook http://www.facebook.com/kohls or Twitter http://twitter.com/Kohls.
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