- Sherain will oversee LBi offices in Denmark, Norway and Sweden

London:  Global marketing and technology agency LBi has appointed Bettina Sherain as Chief Executive of its Nordic operations with immediate effect.

Sherain will be responsible for overseeing the strategic development of LBi's presence in the Nordic region including its offices in Denmark, Norway and Sweden.

Reporting to the LBi Group Executive Board, Sherain will work to bring greater consistency to the agency's Nordic operations to ensure that clients in the region continue to receive an unparalleled blend of strategic, creative, media and technical expertise.

Sherain was previously Chief Executive of LBi Denmark whose big-brand clients include IKEA, Maersk, Carlsberg and Nike. Prior to that she was Chief Executive of TRIPLE Copenhagen, the digital agency acquired by LBi in February 2010.

Bettina Sherain, Chief Executive of LBi Nordics, said: "Across the Nordic offices we have a strong blend of strategic, creative, media and technical competencies. I am tremendously excited to lead this talented team, and to further add value to our clients."

Luke Taylor, Global Chief Executive of LBi, said: "The Nordic countries are of huge strategic importance to us, and I'm delighted that Bettina is at the helm to help us continue to build business value for our clients. No one is better placed to help us capitalise on the strong demand for an agency with the strategic maturity to help clients grow their brands globally."

-ENDS-

Media Enquiries
Gareth Jones
Global Brand & Marketing Director
gareth.jones@lbi.com
+44 (2)07 063 6263 

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