- appointment will see LBi focus on the customer journey to boost online bookings

London: Global marketing and technology agency, LBi, has been appointed by luxury cruise brand, Cunard Line. In a competitive pitch against two other agencies, LBi has won the brief to re-design Cunard Line's website initially for the UK, US and Australian markets.

Specifically the appointment will see LBi working with Cunard to re-architect and re-design the website refocusing it on the customer journey, aiming to better reflect the Cunard experience, improve the site's retail focus and lay foundations for an optimised tablet experience - putting the site at the heart of emerging customer behaviours.

Claire Hazle, Head of Digital Marketing for Carnival UK Group, commenting on the appointment said: "We chose LBi as our agency partner because their response to our brief showed a real understanding of the brand and how the Cunard cruise experience can be reflected in digital channels, giving users of the site the legendary treatment they receive onboard Cunard's liners, the moment they step online. With LBi's help, we look forward to creating an optimised user experience and boosting online bookings".

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About Cunard Line
Cunard Line, operator of the luxury ocean liners Queen Mary 2, Queen Victoria and Queen Elizabeth, has been synonymous with British refinement since the company's first paddle-wheeled steamer, Britannia, crossed the Atlantic in 1840. Cunard voyages bring together like-minded travellers who seek civilised adventure and cherish Cunard's hallmarks of impeccable White Star Service, gourmet dining and world-class entertainment. Today, Cunard offers the only regularly scheduled Transatlantic liner service and continues a legacy of World Voyages which it began in 1922, as well as exploring the coastlines of Europe, Scandinavia and the Caribbean.

Media Enquiries
Gareth Jones
Global Brand & Marketing Director
gareth.jones@lbi.com
+44 (2)07 063 6263

Julia Conroy
UK Head of PR and Communications LBi
julia.conroy@lbi.com
+44 (0) 7891 193542

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