'Mobile devices are now a fundamental part of growing up and parents are often conflicted over handing over their tablet or smartphone to their children,' said
According to the LeapFrog 'Take Back Your Tech' parent survey conducted by Kelton Global (www.keltonglobal.com), 91 percent of children ages three to eight years old are now using a mobile device. And, 67 percent of those parents hand over their own device to their children, which can lead to a variety of problems.
- Sixty-six percent of parents want a tablet with a child friendly interface and 42 percent want their child's tablet to look like an adult device, but function like a child's device. The LeapFrog Epic tablet meets this need perfectly given its adult tablet styling with a kid-perfect interface that grows with a child.
- Seventy-six percent of parents think it's important that their kids don't see inappropriate content on their mobile devices, while 66 percent say that the device their child uses doesn't contain content curated by educational experts, and 57 percent wish that it did. The LeapFrog Epic tablet is kid-safe right out of the box and features a wide variety of LeapFrog and popular Android apps in the LeapFrog App Center where every piece of content is reviewed and approved by educators.
- Mobile devices don't come cheap, and kids tend to lack a delicate touch when playing with mom and dad's tech. Parents reported to us that when playing with their mobile devices, kids have: dropped it (55%); used it with sticky fingers (47%); and thrown it (24%). With its shatter safe screen, durable construction and included removable bumper, the LeapFrog Epic tablet is durable to handle the knocks and bumps that children dole out.
During the month of October, LeapFrog is encouraging parents to share their pledge to #TakeBackYourTech and get helpful tips about the benefits of technology created just for kids. LeapFrog will be asking parents to share their stories on
'We want our fans and followers to share their experiences and stories about their children and tablets to help build a greater understanding around how technology is changing children's lives,' said
The LeapFrog Epic Experience
Built from the ground up to adapt as a child grows, the LeapFrog Epic tablet offers endless possibilities for children to explore, play, imagine and create. The full-featured Android-based tablet delivers access to a library of unique personalized learning experiences and select games that auto-level with a child's progress; an amazing first-of-its-kind, customizable, interactive, playable home screen; kid-safe browsing right out of the box that can adjust accessibility as a child is ready; and easy-to-use parental controls that help define the play experience for each individual child. For more information, visit www.leapfrog.com/epic.
The LeapFrog Epic tablet (MSRP $139.99, for children three to nine years old) is now available online and at major retail locations in the consumer electronics aisle.
About the Survey
LeapFrog and Kelton Global (www.keltonglobal.com), a leading global insights company, recently conducted the LeapFrog 'Take Back Your Tech' survey of 1,000 U.S. parents with children ages three to eight years old, asking for their perspective on their children's use of technology.
About LeapFrog
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