LG ANNOUNCES GLOBAL LAUNCH OF 3D WORLD, NEXT GENERATION PREMIUM 3D CONTENT SERVICE
3D World to Improve Access to High Quality 3D Content
for
LG Customers and Boost Efforts to Increase 3D Content
Collaboration
SEOUL, Apr. 16, 2012 -- LG Electronics (LG) announced
the worldwide opening of 3D World, a premium content
service that will be available to LG's CINEMA 3D Smart TV
users in nearly 70 countries. With DNA from LG's original
3D Zone Smart TV app launched last year, 3D World gives LG
customers access to an expansive selection of high quality
3D content via a "card on the Home Dashboard.
3D World allows customers the ability to search
through high quality 3D content across numerous content
categories such as entertainment, sports, documentary,
kids, and lifestyle. Once the content is selected, LG's
CINEMA 3D Smart TV brings it to life in beautifully
rendered 3D images. The action scenes in sports become more
dynamic and exciting, documentaries more realistic,
educational videos in the kids' category more
captivating.
Whether it's cooking, travel, fashion or any other
interest, there's something for everyone. In addition to
the content, LG plans to pursue further collaborations with
global 3D content providers in order to bring the most
sought after 3D content to LG customers.
"3D World is a critical part of LG's long-term
strategy which includes controlling more of the 3D
ecosystem that CINEMA 3D owners experience, said Havis
Kwon, President and CEO of LG Home Entertainment Company.
"With the global roll-out of 3D World, LG is demonstrating
its commitment to providing diverse, high quality 3D
content.
3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard.
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