LVMH Moët Hennessy Vuitton : October 12, 2017 Louis Vuitton unveils Chapter 2 of Masters collaboration with Jeff Koons
October 12, 2017 at 12:25 pm EDT
Share
Louis Vuitton has unveiled the second collection of bags and accessories designed with New York artist Jeff Koons. Featuring masterpieces by Monet, Turner, Gauguin and others, this second Masters series will be available at Louis Vuitton stores and from the Maison's online store starting October 27th.
Recognized as one of the world's most influential living artists, Jeff Koons has situated this second series in the Masters collection within the heritage of Louis Vuitton, using the power of art to connect the present with a shared cultural history.
The Speedy, Neverfull and Keepall bags become canvases on which works by Masters are transposed, including Nymphaeus by Claude Monet, Ancient Rome: Agrippina with the Ashes of Germanicus by Joseph William Turner, Reclining Girl by François Boucher, Te Nave Nave Fenua (Delightful Land) by Paul Gauguin and Luncheon on the Grass by Edouard Manet. In addition, The Triumph of Pan by Nicolas Poussin will be available exclusively at the new Maison Louis Vuitton Vendôme flagship.
As for the first chapter, Jeff Koons has revisited the celebrated Louis Vuitton Monogram and added colorful finishes to each creation. The bags also have a tag in the shape of the artist's emblematic Rabbit.
With this collection, Jeff Koons proposes a new way to experience art by taking it beyond museums, affirming Louis Vuitton's longstanding philanthropic and curatorial engagement with art. More information here.
LVMH - Moët Hennessy Louis Vuitton SA published this content on 12 October 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 October 2017 16:24:08 UTC.
Original documenthttps://www.lvmh.com/news-documents/news/louis-vuitton-devoile-chapitre-2-masters-collaboration-jeff-koons-2/
Public permalinkhttp://www.publicnow.com/view/8A0A1B2F791A581C6814B2262F81A5204DAD90C4
LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).