Mediaset : Launch of an accellerated bookbuilding on 25% of the share capital of EI Towers S.p.A. to italian and international institutional investors

Not for publication, distribution, directly or indirectly, in the United States, Canada, Australia, Japan or in any other jurisdiction where to do so would be unlawful.

LAUNCH OF AN ACCELERATED BOOKBUILDING ON 25% OF THE SHARE CAPITAL OF EI TOWERS SPA TO ITALIAN AND INTERNATIONAL INSTITUTIONAL INVESTORS

As of today, Elettronica Industriale S.p.A., a wholly-owned indirect subsidiary of Mediaset S.p.A. currently holding 65% of the share capital of EI Towers S.p.A., has launched an accelerated bookbuilding to Italian and international institutional investors of 7,065,600 ordinary shares of EI Towers S.p.A. equal to approx. 25% of its share capital.

In the context of the offer, Mediobanca - Banca di Credito Finanziario S.p.A. is acting as Sole Bookrunner.

Bookbuilding will commence immediately, though the right to close the books at any time is reserved. Final terms of the offer will be promptly communicated to the market.

The proceeds of the offering will be used to accelerate the development process of the core business of the Mediaset group, with specific focus on contents, both in Italy and abroad and will allow to increase the financial resources available to pursue industrial opportunities.

In line with market practice for similar transactions, Elettronica Industriale has also agreed with the Mediobanca to a lock-up on the shares held in EI Towers S.p.A. as at the end of the transaction for a period of 90 days.

DISCLAIMER: The information contained in this announcement is for background purposes only and does not purport to be full or complete. No reliance may be placed for any purpose on the information contained in this announcement or its accuracy or completeness. The information in this announcement is subject to change. It may be unlawful to distribute this announcement in certain jurisdictions. These written materials are not for distribution in the United States, Canada, Australia or Japan or in any other jurisdiction where to do so would be unlawful. The information contained herein does not constitute an offer of securities for sale in the United States, Canada, Australia or Japan. This announcement does not constitute or form part of an offer to sell or the solicitation of an offer to buy the securities discussed herein. The securities mentioned herein have not been, and will not be, registered under the US Securities Act of 1933, as amended (the "Securities Act"), and may not be offered or sold in the United States absent registration or an exemption from the registration requirements of the Securities Act. There will be no public offer of the securities mentioned herein in the United States.

Cologno Monzese, April 3, 2014